Max Muscle Sports Nutrition was recently featured in a segment called “This franchise has real muscle behind it” with the Central Valley Business Times. The segment features Mark Sarale, Max Muscle Sports Nutrition regional director and franchisee discussing his location in Stockton and the products and personalized services that Max Muscle offers. Mark talks about the product quality that sets Max Muscle Sports Nutrition apart from their competition and the outstand customer service that is provided. He also speaks on the certified nutrition coach’s that Max Muscle Sports Nutrition offers and gives a detailed insight into what it takes to become a franchisee. Click here or look below to view the segment!
Monday, June 20, 2011
MMSN Featured in The Roanoke Times
Max Muscle Sports Nutrition was recently featured in an article in The Roanoke Times called “Father and son, to the max.” The article was built off of interviews with Mike and Josh Dove, owners of the Max Muscle Sports Nutrition in Christiansburg, Virginia. The article highlights the process that the father and son duo went through to decided that Max Muscle was the right opportunity for them. It also discusses how Max Muscle was able to give Josh the ability to own a business right out of college in a field that he is passionate about. The article is a great way to showcase the perfect chance that Max Muscle Sports Nutrition can provide to families looking to go into business together! Click here to view the full article.
By: Lerone Graham
A business idea was birthed Christmas Eve 2006, when Mike Dove, a former marathon runner, and his son, Josh Dove, a Gold's Gym employee, were working out at a gym in Atlanta.

They flipped through a Max Muscle magazine and later began using the products. As time went on, "one thing kind of led to another," said Mike Dove.
This common interest in fitness and nutrition became Max Muscle Christiansburg, a sports and nutrition supplement store on Pepper's Ferry Road just past the New River Valley Mall. Josh Dove said his father introduced the idea of purchasing and running a Max Muscle franchise.
Friday, June 17, 2011
MMSN featured in Reporter-Herald
Max Muscle Sports Nutrition was recently featured in an article called “Local company to host ‘fun-raiser’” in the Reporter-Herald. The article was built off of our pitching efforts about a wonderful event orchestrated by Ron Worley, Fort Collins and Loveland, Colorado franchisee. His fundraiser, held at the Max Muscle Sports Nutrition of Fort Collins, will be this Saturday, June 18 in an effort to raise money for cerebral palsy. Ron will be hosting the event to raise funds to help 7-year-old Jackson Maybon, currently living with cerebral palsy, fly to Germany for stem cell research. Click here to view the full article!
Local company to host 'fun-raiser'
By Grant Henderson
Max Muscle Sports Nutrition in Fort Collins will be host to a “Fun-raiser” Saturday to raise money for Jackson Maybon, a 7-year-old boy with cerebral palsy.
The money will help pay for Jackson to receive treatment in Germany.
The fundraiser will run 10 a.m.-5 p.m. at Max Muscle Sports.
(Read More)
Local company to host 'fun-raiser'

By Grant Henderson
Max Muscle Sports Nutrition in Fort Collins will be host to a “Fun-raiser” Saturday to raise money for Jackson Maybon, a 7-year-old boy with cerebral palsy.
The money will help pay for Jackson to receive treatment in Germany.
The fundraiser will run 10 a.m.-5 p.m. at Max Muscle Sports.
(Read More)
Monday, June 13, 2011
MMSN featured on FranchiseHelp.com
Max Muscle Sports Nutrition was recently featured in an article on FranchiseHelp.com called “How Franchising Saved A Retired Military Veteran.” The article discusses how Bill Porter decided to become a Max Muscle Sports Nutrition franchisee after retiring from the military as a way to continue utilizing his skills that he had acquired while in the service. Bill discussed why he chose Max Muscle Sports Nutrition, how his military background has given him a business advantage, why franchising is a great option for veterans and how he overcame financing obstacles. Click here to view the full article!
How Franchising Saved A Retired Military Veteran
Submitted by Christy
Max Muscle franchisee Bill Porter was a retired military veteran who wasn’t particularly interested in becoming a business owner. However, after observing many of his retired military friends fall under the grip of depression and, sadly, survive only 3 to 4 years after retiring from the military, Porter decided his path would be different. Although Porter had no previous franchise experience, his background as a master fitness instructor and a recently discovered enthusiasm for nutrition drew Porter to open up a Max Muscle franchise.
In this interview, FranchiseHelp.com contributor Christy Harvey dives in to find out how this retired military veteran capitalized on his philosophy of “not getting old” to open a successful Max Muscle franchise business.
(Read More)
How Franchising Saved A Retired Military VeteranSubmitted by Christy
Max Muscle franchisee Bill Porter was a retired military veteran who wasn’t particularly interested in becoming a business owner. However, after observing many of his retired military friends fall under the grip of depression and, sadly, survive only 3 to 4 years after retiring from the military, Porter decided his path would be different. Although Porter had no previous franchise experience, his background as a master fitness instructor and a recently discovered enthusiasm for nutrition drew Porter to open up a Max Muscle franchise.
In this interview, FranchiseHelp.com contributor Christy Harvey dives in to find out how this retired military veteran capitalized on his philosophy of “not getting old” to open a successful Max Muscle franchise business.
(Read More)
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Monday, June 6, 2011
MMSN featured in Sacramento Business Journal
Max Muscle Sports Nutrition was recently featured in the Sacramento Business Journal for its plans to add five more stores to the Sacramento, Calif., area in the next year. With six locations in the four-county area, the addition of five more will nearly double the national sports nutrition retailer’s presence. The article also highlighted that the sports nutrition industry as a whole is on the upswing, growing 9 percent in 2010 and generating $22.7 billion in sales. That boost, despite a tough economy, is one of the factors positioning Max Muscle Sports Nutrition for its growth in the Sacramento area. Click here to view the full article!
Max Muscle plans to beef up presence with five more stores
By Kathy Robertson
Max Muscle took a hit from the down economy but is poised to expand in the Sacramento region.
The sports nutrition franchiser has six stores in the four-county area and hopes to open five more in the next year.
(Read More)
Max Muscle plans to beef up presence with five more storesBy Kathy Robertson
Max Muscle took a hit from the down economy but is poised to expand in the Sacramento region.
The sports nutrition franchiser has six stores in the four-county area and hopes to open five more in the next year.
(Read More)
Tuesday, May 31, 2011
Franchisee Profile: Bob and Kris Ireland Franchisees of Aurora, Colorado
Location: Aurora/Centennial, Colorado
Expected opening: Early July 2011
Q: Where are they originally from?
A: Bob and Kris Ireland are originally from Seattle, and have lived in the Denver area they are proud to serve since 1999 (and in Colorado for over 22 years).
Q: Before Franchising, what were they involved with?
A: Prior to joining the Max Muscle Sports Nutrition family, Bob spent decades in the corporate world, including a 30-year career with United Airlines as the Managing Director for the Flight Training Center. A graduate of Princeton University with a degree in aeronautical engineering, he began his career in his hometown of Seattle with Boeing.
Kris is a 30-year professional in the legal field having served as a paralegal with multiple firms in Denver, Seattle and the San Francisco Bay Area. She is also known as the mother of Katy and Jeanne, their daughters, and the center of Bob and Kris’s lives even though they’ve left the nest.
Q: How did they learn about the brand?
A: Bob has always been into fitness and after his career with the airline industry ended, he was able to focus his time on fitness. He developed a passion for leading a healthy lifestyle. His learning about the MMSN franchise opportunity came at the perfect time as he was very eager to continue down the path of health and wellness and could now do so through an exciting new career and help others as well.
Q: Why was this brand the right fit for them
A: Bob’s fitness roots started with managing and competing on his high school gymnastics team and college cheerleading squad. Challenged with family genetics of obesity, Bob has maintained his fitness through biking and working out, taking his regime to new levels during the run up to Max Muscle ownership with the support of Max Muscle’s superior products.
Kris is equally dedicated to her personal fitness, having long extolled the virtues of healthy eating, and growing up as the only kid at grade school with brown bread in her lunch sack. She has avoided “fad” diets while sticking to healthy alternatives, and made sure the kids knew the meaning of “complete protein”. Prior to their Max Muscle commitment, Kris also used Max Muscle Sport Nutrition’s products and became an advocate of the MMSN’s proteins, weight loss supplements, and nutrition plans.
Knowing that diet and exercise go hand-in-hand, both Kris and Bob have maintained and used their health club memberships continuously for many years. They look forward to serving the Centennial-Aurora-Southlands area and helping members of the community reach their health and fitness goals.
Q: How do they see the brand connecting with their local community?
A: Both Bob and Kris are extremely active in their community already and will use MMSN as a new way to provide value to the community. Currently, Kris is a volunteer chaplain at the Medical Center of Aurora and will complete formal education for the chaplaincy. Bob is a member of the Colorado Symphony Board of Trustees (and of the CSO Chorus), and a board member of the Arapahoe/Douglas Mental Health Network.
They plan on connecting with the local high schools and proposing to create nutrition plans for student athletes. Similarly, they would like to become involved with the local fire and police departments to help develop nutrition plans for firemen and policemen.
Expected opening: Early July 2011
Q: Where are they originally from?
A: Bob and Kris Ireland are originally from Seattle, and have lived in the Denver area they are proud to serve since 1999 (and in Colorado for over 22 years).Q: Before Franchising, what were they involved with?
A: Prior to joining the Max Muscle Sports Nutrition family, Bob spent decades in the corporate world, including a 30-year career with United Airlines as the Managing Director for the Flight Training Center. A graduate of Princeton University with a degree in aeronautical engineering, he began his career in his hometown of Seattle with Boeing.
Kris is a 30-year professional in the legal field having served as a paralegal with multiple firms in Denver, Seattle and the San Francisco Bay Area. She is also known as the mother of Katy and Jeanne, their daughters, and the center of Bob and Kris’s lives even though they’ve left the nest.
Q: How did they learn about the brand?
A: Bob has always been into fitness and after his career with the airline industry ended, he was able to focus his time on fitness. He developed a passion for leading a healthy lifestyle. His learning about the MMSN franchise opportunity came at the perfect time as he was very eager to continue down the path of health and wellness and could now do so through an exciting new career and help others as well.
Q: Why was this brand the right fit for them
A: Bob’s fitness roots started with managing and competing on his high school gymnastics team and college cheerleading squad. Challenged with family genetics of obesity, Bob has maintained his fitness through biking and working out, taking his regime to new levels during the run up to Max Muscle ownership with the support of Max Muscle’s superior products.
Kris is equally dedicated to her personal fitness, having long extolled the virtues of healthy eating, and growing up as the only kid at grade school with brown bread in her lunch sack. She has avoided “fad” diets while sticking to healthy alternatives, and made sure the kids knew the meaning of “complete protein”. Prior to their Max Muscle commitment, Kris also used Max Muscle Sport Nutrition’s products and became an advocate of the MMSN’s proteins, weight loss supplements, and nutrition plans.
Knowing that diet and exercise go hand-in-hand, both Kris and Bob have maintained and used their health club memberships continuously for many years. They look forward to serving the Centennial-Aurora-Southlands area and helping members of the community reach their health and fitness goals.
Q: How do they see the brand connecting with their local community?
A: Both Bob and Kris are extremely active in their community already and will use MMSN as a new way to provide value to the community. Currently, Kris is a volunteer chaplain at the Medical Center of Aurora and will complete formal education for the chaplaincy. Bob is a member of the Colorado Symphony Board of Trustees (and of the CSO Chorus), and a board member of the Arapahoe/Douglas Mental Health Network.
They plan on connecting with the local high schools and proposing to create nutrition plans for student athletes. Similarly, they would like to become involved with the local fire and police departments to help develop nutrition plans for firemen and policemen.
Monday, May 30, 2011
MMSN featured in BusinessNewsDaily
Max Muscle Sports Nutrition’s franchisee, Billy Van Heusen was recently featured in BusinessNewsDaily in an article titled, “Game On: Athletes Tackle the Sport of Business.” The article highlights 5 athletes turned entrepreneurs, one of which is Billy Van Heusen. Van Heusen discusses his entrepreneur story from former Denver Broncos kicker and wide-receiver to owner of a Max Muscle Sport Nutrition franchise in Denver. The article also discusses how being an athlete prepared him to own and run a successful business. Click here to view the full article!
Game On: Athletes Tackle the Sport of Business
By Stephanie Taylor Christensen
Billy Van Heusen, former kicker and wide receiver for the Denver Broncos, has already succeeded in the health and fitness arena. Therefore, when he sought a business opportunity that he and his son could open together, the Max Muscle Sports Nutrition franchise in Denver seemed like a perfect fit.
Van Heusen said he felt comfortable going into a sports nutrition business because living a healthy lifestyle is something that he is committed to each day. Besides focusing his business efforts in an arena he knows plenty about it, he has found quite a bit of crossover between sports and business.
(Read More)
Game On: Athletes Tackle the Sport of BusinessBy Stephanie Taylor Christensen
Billy Van Heusen, former kicker and wide receiver for the Denver Broncos, has already succeeded in the health and fitness arena. Therefore, when he sought a business opportunity that he and his son could open together, the Max Muscle Sports Nutrition franchise in Denver seemed like a perfect fit.
Van Heusen said he felt comfortable going into a sports nutrition business because living a healthy lifestyle is something that he is committed to each day. Besides focusing his business efforts in an arena he knows plenty about it, he has found quite a bit of crossover between sports and business.
(Read More)
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