Showing posts with label franchise. Show all posts
Showing posts with label franchise. Show all posts

Tuesday, May 31, 2011

Franchisee Profile: Bob and Kris Ireland Franchisees of Aurora, Colorado

Location: Aurora/Centennial, Colorado
Expected opening: Early July 2011


Q: Where are they originally from?
A: Bob and Kris Ireland are originally from Seattle, and have lived in the Denver area they are proud to serve since 1999 (and in Colorado for over 22 years).

Q: Before Franchising, what were they involved with?
A: Prior to joining the Max Muscle Sports Nutrition family, Bob spent decades in the corporate world, including a 30-year career with United Airlines as the Managing Director for the Flight Training Center. A graduate of Princeton University with a degree in aeronautical engineering, he began his career in his hometown of Seattle with Boeing.

Kris is a 30-year professional in the legal field having served as a paralegal with multiple firms in Denver, Seattle and the San Francisco Bay Area. She is also known as the mother of Katy and Jeanne, their daughters, and the center of Bob and Kris’s lives even though they’ve left the nest.


Q: How did they learn about the brand?
A: Bob has always been into fitness and after his career with the airline industry ended, he was able to focus his time on fitness. He developed a passion for leading a healthy lifestyle. His learning about the MMSN franchise opportunity came at the perfect time as he was very eager to continue down the path of health and wellness and could now do so through an exciting new career and help others as well.


Q: Why was this brand the right fit for them
A: Bob’s fitness roots started with managing and competing on his high school gymnastics team and college cheerleading squad. Challenged with family genetics of obesity, Bob has maintained his fitness through biking and working out, taking his regime to new levels during the run up to Max Muscle ownership with the support of Max Muscle’s superior products.
Kris is equally dedicated to her personal fitness, having long extolled the virtues of healthy eating, and growing up as the only kid at grade school with brown bread in her lunch sack. She has avoided “fad” diets while sticking to healthy alternatives, and made sure the kids knew the meaning of “complete protein”. Prior to their Max Muscle commitment, Kris also used Max Muscle Sport Nutrition’s products and became an advocate of the MMSN’s proteins, weight loss supplements, and nutrition plans.

Knowing that diet and exercise go hand-in-hand, both Kris and Bob have maintained and used their health club memberships continuously for many years. They look forward to serving the Centennial-Aurora-Southlands area and helping members of the community reach their health and fitness goals.


Q: How do they see the brand connecting with their local community?
A: Both Bob and Kris are extremely active in their community already and will use MMSN as a new way to provide value to the community. Currently, Kris is a volunteer chaplain at the Medical Center of Aurora and will complete formal education for the chaplaincy. Bob is a member of the Colorado Symphony Board of Trustees (and of the CSO Chorus), and a board member of the Arapahoe/Douglas Mental Health Network.

They plan on connecting with the local high schools and proposing to create nutrition plans for student athletes. Similarly, they would like to become involved with the local fire and police departments to help develop nutrition plans for firemen and policemen.

Monday, May 16, 2011

Firefighters Drop 175 Pounds, Will Be Featured in Monthly Fitness and Health Magazine

Forget "The Biggest Loser." Fairfax City's got its own group of weight-loss celebrities.

Congrats to the Fairfax City Fire Department for losing 175 pounds over the winter. The A shift lost both the most weight and the most fat, some 106 pounds total. Jeremy Whelpley of the B shift won an overall prize for biggest individual winner.

"Every one of us reads each day about the health challenges we face on the incident scene and as a lifelong profession," said Fire Chief Dave Rohr. "It is through education and dedication to doing the right things we can manage our risks and make it a cultural change across our department.

Max Muscle Sports Nutrition of Fairfax pitted fire department shifts against each other in a quest to help avoid gaining the 5-10 pounds many Americans gain during the winter. The "Maintain, Don't Gain Challenge" ended in February.

Most of the department participated, including 84 firefighters, medics, administrative personnel, inspectors and volunteers.

The A shift will get a healthy dinner courtesy of Coyote Grille for their success. Whelpley won a $250 gift certificate.

All winners will be featured in "Max Sports & Fitness magazine," a nationwide health and fitness monthly magazine.

"It was an opportunity to give back to our local heroes by providing free body composition analysis, nutritional seminars at the fire station, and ongoing education to individual fire department personnel and their families," said Kristin Wood, owner of Max Muscle Sports Nutrition.

The program was offered at no cost to firefighters.

What’s next? The department and Max Muscle Sports Nutrition are teaming for the “Spring Into Shape Challenge,” a follow-up 12-week program to build on the department’s already strong results.

Thursday, May 12, 2011

Never Give Up: How One Max Muscle Mom Fought To Heal Her Son’s Autism

Watching a child blossom into a happy, healthy individual is every parent’s dream. There is nothing more joyful or rewarding. For Kristin Wood, that dream morphed into a nightmare when her son – who seemed completely healthy and normal at birth – started drifting into another world as a result of autism.

The 44-year-old mother-of-two knew something was wrong with Logan when he was an infant. She noticed he was developmentally delayed compared to other babies his age. But it wasn’t until kindergarten that his odd behavior played out in everyday social situations.

“There was a fog around his intelligence and he had a hard time connecting with other kids,” says Wood, who owns Max Muscle Sports Nutrition stores in Manassas and Fairfax, Virginia. “He couldn’t carry on a conversation, he didn’t understand humor and he couldn’t perform well in school. When I would look him in the eyes, he would just give me this glassy-eyed stare. It’s like he wasn’t really ‘there.’”

Thus began a heart-wrenching six-year quest to find out what was wrong with Logan. Wood sought help from countless doctors, therapists, academic counselors, psychologists, social workers and physical and occupational therapists, but with very little results. Some experts even told Wood that her son “just wasn’t that smart” and that his troubling behavior was all in her head.

Logan was put on brutal medications that often made him sick. Eight months of intensive antibiotic treatment left him extremely fatigued and nauseous. He was almost failing in school. The family had accumulated some $30,000 in medical bills. And then everything hit rock bottom one day.

Logan would often fly into fits of rage spurred on by seemingly insignificant things like a slight change in routine or an adjustment to the day’s schedule. “I told him we weren’t going to the post office because I found a stamp, for example, and he just completely lost control,” Wood remembers. “He was rabid. He would spit, throw things, break glass, punch holes in walls and use vile language. It was like he was possessed.”

Wood and her husband had to ask themselves, “Can we allow our son to live here?” When someone is that out of control, anything could be a weapon, she thought. “It’s so devastating for a parent when a child has these kinds of issues,” Wood says.

Then fate intervened. A social development therapist suggested 12-year-old Logan had Asperger’s Syndrome, a form of high-functioning autism which experts believe affects 3 out of every 10,000 children in the United States. At first, Wood was skeptical. Then she came across a series of books written by actress Jenny McCarthy, including “Louder Than Words: A Mother’s Journey in Healing Autism.” In it, McCarthy chronicles her own odyssey with finding a cure for her son’s debilitating autism. She identifies alternative treatments – like a gluten-free, casein-free diet and nutritional supplements – as key factors in his recovery.

“I’m not a doctor and I know it’s controversial, but I was willing to try anything,” says Wood, who also has a 14-year-old son. There was also the discovery of Dr. Warren M. Levin, a physician legendary for helping to treat autism – and he lived only a half mile away from Wood’s home in Vienna, Virginia. “After years and years of searching for answers, he was here all this time,” she says.

Dr. Levin diagnosed Logan with Lyme Disease (a bacterial illness which left untreated can lead to serious injury to the joints, heart and central nervous system) and Candida (an overgrowth of Candida bacteria in the digestive system can lead to symptoms including severe allergies, chemical sensitivities and Attention Deficit Hyperactivity Disorder—or ADHD, according to experts). He also identified a myriad of allergies to foods and pinpointed what vitamin deficiencies Logan had in his body. Once they figured out exactly what Logan needed, Wood immediately turned to Max Muscle’s nutri-tional supplements. “I know the quality of the products since I own Max Muscle stores,” she says. “So I tried those first.”

In addition to adopting a gluten-free and casein-free diet – which meant eliminating everyday foods like pastas, breads and dairy products – Logan’s new regimen included taking 48 pills per day, including Max Nutraceutical supplements CoQ10, Vitamin C, Vitamin D, Vitamin E, Max One Daily Multivitamin, Enzymes, Immune Probiotic Quattro, Magnesium, Calcium and Zinc.

They began to see changes. Though small at first, they were immediate. Logan started to sleep better. His animal-like craving for carbs stopped. He didn’t wet the bed anymore. Then, in just six months, those little changes became dramatic transformations. Logan’s social skills took a 180-degree turn. He was able to carry on a conversation and understand humor. The once shy, isolated and angry young boy started interacting with his peers, even telling jokes and being the “funny guy” in class. He went from being a C and D student to garnering straight A’s at his middle school. And the violent rages disappeared. It was nothing short of a miracle.

“It’s like he’s seeing the sun for the first time,” Wood says. “His eyes spark with life and his grin is infectious. I feel like he’s able to live his life the way he was meant to.”

But the transformation hasn’t come without a price, especially for a 12-year-old kid. Logan’s favorite foods, like pizza and pasta, are off limits. His new dairy-free diet also means no ice cream, yogurt or milk. “I can’t eat most things kids my age are eating,” Logan says. “Even though I want it, I know I’ll get real sick, so I’ll eat something else like meat or a taco.”

Before his road to recovery, Logan was overweight, had little muscle tone and very little endurance. For a boy teetering on the edge of adolescence, this led to self-consciousness and low self-esteem. But since June, he’s been visiting the gym three times a week and works out with a personal trainer. Regular exercise coupled with a strict diet has enabled Logan to shed almost 30 pounds. He’s stronger, looks leaner and feels healthier for the first time in his life. “It’s a lot better when I look in the mirror,” he says. “I like what I see.”

Wood credits Logan’s transformation to his determination and dogged perseverance. At age 12, he’s an extremely informed consumer of health and fitness, she says. He knows how to care for his body, he knows how to read labels on foods, and he’s the one who’s incorporated all the changes in his life.

“He did this,” Wood says. “He’s totally accepted it. He didn’t complain when he gave up his favorite foods or when the family had something he couldn’t eat. He went from being afraid in the gym to being totally confident and doing a workout program appropriate for his age. I can’t tell you how proud I am of all the hard work he’s put into it.”

Wood says she’s a believer in circumstances and people intertwining for a reason. She looks back on the past six years and her purpose during those dark times. “One of my greatest purposes and mission in life was to help Logan,” she says. It was also a time to rebuild her own life. She spent 18 years working as an officer in the CIA. Wood enjoyed an amazing career, one with endless opportunities that included traveling all over the world. But it was also an all-engrossing job, which left little time for her family and took a toll on her health. She recalls a 6-week span in which she was diagnosed with high cholesterol, thyroid disease and melanoma. And her mother passed away after struggling with poor health for more than a decade. “At some point, I realized I didn’t want to live the life I was living,” she says. “I needed to be there for my family. Especially Logan.”

So Wood hired a personal trainer, who eventually became her business partner and is co-owner of their Max Muscle franchises. They opened their first store in Manassas in September of 2007. A second store opened in Fairfax this past November. “It’s a feel-good business and I can be at home with my kids at the end of the day,” she says.

Owning a Max Muscle store also means getting involved in her community. Every person who walks through her doors has a story. Every person is a piece of a puzzle, she says. We are all connected to one another.

“What I really want to do is help my customers achieve their health and fitness goals,” Wood says. “From the teenage athlete who wants to gain lean muscle mass to the 80-something grandmother who wants something for a healthy heart. It’s very rewarding and challenging work. I love it.”

Tuesday, May 3, 2011

New NCAA supplement rule provides ‘evangelism’ opportunity for Max Muscle Sports Nutrition (MMSN) franchisees

A new NCAA rule designed to protect athletes from unintentionally using banned substances has created an opportunity for Max Muscle Sports Nutrition Certified Nutrition Coaches to serve as expert consultants and teachers in their local athletic communities.

The new rule, which takes effect Aug. 1, 2011, requires Division 1 schools to educate coaches and support staff about dietary supplement ingredients in order to ensure their players aren’t taking banned substances and threatening their eligibility. As experts in this field, MMSN franchisees stand ready to not only educate players, but their coaches as well by understanding each player’s fitness goals.

“We told our franchisee community that we’ve got to jump on this one right away” said Bill Warner, vice president of franchise development for MMSN. “The purpose isn’t to sell those audiences supplements, rather by sharing your knowledge of supplements with those who use them, you become the de facto expert in the community. Ultimately, of course, that raises awareness of Max Muscle Sports Nutrition.”

Christopher Holman, MMSN Regional Director in Minnesota, called the new NCAA regulation a “great opportunity to reach out to your local NCAA institutions to offer services and provide guidance and education.”

In a letter to several MMSN franchisees, Holman pointed out that the actual amendment to the NCAA constitution says that the effort to educate Division 1 teams and their coaching staffs should not impact those schools’ budgets. Yet as MMSN franchisee Scott Herkes points out in another letter to fellow franchisees, “For someone not involved in this business on a daily basis, it would be difficult if not impossible to stay current. Sports Nutrition supplements are continually evolving and changing.”

Indeed, the task will be daunting, Holman added.

“Those schools will have to fulfill that responsibility somehow,” he said, adding “for MMSN Certified Nutrition Coaches, that somehow could be you!”

Thursday, April 14, 2011

Franchisee Profile: Colin Armbruster, Regional Developer for Colorado and Utah

Colin Armbruster has set ambitious goals for growing Max Muscle Sports Nutrition as a Regional Developer for Colorado and Utah and is well on his way to reaching them. He oversees ten locations currently open with seven more in development in Colorado, and one location with two more in development in Utah. Leading community outreach programs and spearheading mass business development efforts, this Australian native has taken MMSN by storm with his energy, creativity and passion. Colin is in continual contact with his franchisees (in Utah and Colorado) and is always working on cross promotions and community outreach initiatives. Colin considers a great career milestone that in Colorado alone, the franchisees under his guidance have serviced over 20,000 MMSN customers!

Where are you from originally?
I am from Australia originally. I was part owner in another business, Enterprise Asset Solutions, and then in 1999 decided I wanted to have a crack at the U.S. Market. When I got to the states, my office was in Saint Lois, MO. I then moved from St. Lois to Denver, CO and was doing International Business Development. When I met my wife, I knew I was tired of moving around and wanted to stay in one location and develop a business that had significant growth potential. I knew my international business development skill set could come in handy and was ready to take the step up from being a minority shareholder to owning a business.

Before franchising, what were you involved with?
Prior to franchising, my business acumen was international business and enterprise asset management, consulting, as well as software solutions.

How did you learn about the brand?
I became interested in franchising opportunities so much so that I attended three different franchise concepts' discovery days. I felt by far the most at home with Max Muscle Sports Nutrition. I really followed Max Muscle’s evaluation process. Additionally, I spoke with the franchise development people and got to know them on a personal level. As far as the corporate staff, I met with MMSN executives in California, and took great heed to do my due diligence. I knew this was a highly lucrative business.

What are some of your triumphs as a Regional Director for this brand?
I headed a Regional Director Leadership program for MMSN. I wanted to share not only “what to do” but also how to do it. My previous background working with documentation and systems really helped me know how to fine tune complex corporate initiatives in both a measurable way and one that is digestible to franchisees. I also talk about local community outreach programs to my franchisees so they know that as store owners, there is so much they can be doing to reach out to the community, which in turn helps to grow their business and the brand.

How do you see the brand connecting with your local community?
I do a regional newsletter that goes to 20,000 customers in Colorado. I keep it simple by focusing on community news. Relevant topics like high school student nutrition, weight loss stories and local trends from the perspective of MMSN. Writing about these and other respective topics creates brand recognition and credibility. Connecting with our consumers on a personal level is one of the most fulfilling aspects of my work. By getting involved in 5k’s, marathons, fitness shows, and more, we are able to champion healthy lifestyles, establish relationships with our loyal clients, and build our brand.

Our commitment to our communities extends even further. As an example, we work with the U.S. Marines in Colorado to get them in better shape for recruiting. We also just participated in a charity event with Goodwill and worked with Ryan Cornell’s Golf Tournament to raise money for the heart wing in the Children’s Hospital in Denver.

Wednesday, April 6, 2011

Franchisee Profile: Fred & Cynthia Pressley Franchisees of Tampa, FL

Opened: October 6, 2010
Location: 1540 South Dale Mabry Hwy Tampa, FL 33629

Husband and wife fitness fanatics Fred and Cynthia Pressley of Tampa, FL opened their Max Muscle Sports Nutrition franchise in October 2010. As first-time business owners in a tough economy, Fred and Cynthia’s success over the past few months has far exceeded their own expectations, in part because of their whole-hearted dedication to the endeavor. Despite often working over 60 hours a week (each!), the Pressleys took some time out of their busy schedules to talk about where they came from, how they got involved with Max Muscle, and where they’ll go from here…

Q: Where are you from and what did you do prior to franchising?
Fred: I’m from Pennsylvania and my wife Cynthia was born in New York, though her family is originally from Haiti. We both came to Tampa to get our masters degrees—mine is in public health and education and Cynthia’s is in Science. Both of us are also Certified Fitness Nutrition Coaches™ through NESTA, as all Max Muscle franchisees are required to be. Before we got involved with Max Muscle, I was practicing law full-time and Cynthia managed two YMCA facilities in Tampa while working as a personal trainer.
Cynthia: I still teach exercise classes. I’m an instructor at Shape Fitness and also work full-time as a wellness coach for United Health Group, a health care provider, in addition to spending my afternoons and weekends working and managing the store with Fred. It’s a long week but I love what I do! I come from a long line of business owners—my family owns several businesses in Haiti—so it’s exciting that I get to carry on that tradition as well.

Q: How and why did you get involved with Max Muscle Sports Nutrition?
Fred: We decided we were interested in business ownership, but we wanted to pick something in which we already had a vested interest and substantial knowledge. We did some exploring, went to franchising events—it took awhile to find a concept we actually liked. Then we discovered Max Muscle Sports Nutrition. We were impressed with the corporate structure and liked the concept because of the health and fitness connection—we both have educational and occupational backgrounds in these subjects as well as a deep personal interest. Cynthia is a fitness instructor and wellness coach and I used to play NCAA Division 1 Tennis in college. So, we pulled together our finances and took the plunge—it was a risk but we were excited to start something new and different together.
Cynthia: Max Muscle Sports Nutrition gave me the ability to deliver more nutrition services to my clients in addition to the fitness services I provide as an instructor. By becoming Max Muscle franchisees, we also became Certified Fitness Nutrition Coaches™ and were provided a forum through which to offer these premium services and products.

Q: Tell us about your experience so far. What have you accomplished? What do you hope to accomplish?
Fred: So far the experience has been great. Business has been steadily increasing and we’ve enjoyed using Max Muscle as a way to connect with and provide for our local community. We had a store opening celebration last month that was a huge success—the local all-female football league came along with several other local vendors. Right now, our main goal is to continue working hard and developing our business within the community. If all goes well, there is certainly potential for expansion.

Tuesday, March 8, 2011

Max Muscle Sports Nutrition featured in Tacoma Business Examiner


Max Muscle Sports Nutrition was featured in the Tacoma Business Examiner called “Franchises looking to military for owners,” which published front and center on the February 7 edition. The article was built from an in-depth interview with Ann’e Waisanen and Tom Sampson. Tom notes that Max Muscle Sports Nutrition is a great next career opportunity for military vets because vets value a healthy lifestyle which is core to Max Muscle Sports Nutrition. Their latest franchisees, a husband and wife team, Ann’e and Josh Waisanen, come from a military background and believe the support from the franchisor will help them grow their business. They plan on opening their first location in mid-March and several others after that. The full article is embedded below:

Monday, February 7, 2011

Franchisee Profile: Bill Porter, Franchisee of Fayetteville, NC


Q: Where are you originally from?
A: Artesia, New Mexico .

Q: Before Franchising, what were you involved with?
A: I served in the U.S. Army for 24 as military intelligence. I was also a German linguist. Part of the military lifestyle is living a healthy life. I was accustomed to that so when I retired in 1993, I knew I still wanted that to be a part of my life.

After retiring from the Army, I became a manager of a fitness facility for four years. That helped me stay active and healthy. I also did various other things to keep me motivated after my long career with the military. I sold cars and became a manager at a convenience store. There, I noticed that so many people would complain about being unhealthy, but while complaining would have a hot dog in one hand and a large soda and cigarettes in the other. At that point, I knew I needed to have a job where I was concentrating on helping people lead healthy lives.

I went to work for a competitor of Max Muscle Sports Nutrition for another four years before retiring for the second time. While around the house, I got bored and found out about the Max Muscle Sports Nutrition franchise opportunity. I was sold when I met the Max Muscle team. I opened my location in 2008 in Fayetteville, NC. The 2009 Max Form winner, Toni Warrick, came from my location. We worked together on her fitness goals and she won the grand prize! Ultimately, she lost 40 pounds and 20% body fat.

Q: How did you learn about the brand?
A: I was searching on the Internet and saw an ad about owning your own nutrition business. I was immediately interested and felt I had a lot of good experience from my previous position in the nutrition industry. Max Muscle Sports Nutrition was well above the other opportunities out there. I was 100% sold when I met the Max Muscle team. They are very personable and the support structure for franchisees is terrific.

Q: What specific steps did you take in validating the brand prior to joining the system?
A: After I started looking at Max Muscle Sports Nutrition, I didn’t bother with other franchises. I engaged in conversation with Ralph Thompson at Max Muscle and he introduced me to the regional director and took me to some of the other stores where I tried some of the products. After experiencing the brand, I went in for my discovery day and came out a franchisee!

Q: Why was this brand the right fit for you?
A: Honestly, I came out of the military and I saw so many former military professionals who stopped leading active lives and had grave health issues as a result. I didn’t want that for myself. Being active and physically fit was going to be a part of my life. The passion I have for it makes it the perfect career for me.

Q: How do you see the brand connecting with your local community?
A: Education is key in this line of work. Thirty percent of the population is now considered obese. That’s tripled in just the past decade. I offer educational seminars wherever and whenever I can, including churches, clients’ organizations, schools, etc. I also worked with the Wounded Warrior Project, an organization devoted to helping injured service members.

Q: What have been some career milestones for you/your business?
A: Each year my business has grown. I believe this year will be my breakout year. More people are moving to Fort Bragg because of the base realignment act and I’m constantly in the community helping educate people on leading healthy lifestyles.

Q: What are your future goals? Development plans?
A: I would like to be a multi-store owner in North Carolina and develop at least two more stores, if not more.

Wednesday, January 26, 2011

Franchisee Profile: James Gustason, Franchisee of Bountiful, UT


Location: Bountiful, UT
Opening: March 2nd, 2011

Q: Where are you originally from?

A: I’m originally from Salt Lake City, UT. My wife Becky and I grew up as neighbors. Our families went to the same church.

Q: Before Franchising, what were you involved with?

A: I was the assistant controller for 50 Jiffy Lube franchisees. I was also the controller for an auto parts franchise called Mighty Auto parts. Becky worked in data entry and also as a stay at home mother with our four children.

Q: Are you a first time business owner?

A: Yes we are.

Q: How did you learn about the brand?

A: In June 2010, I was laid off from my job due to the economy. I wanted to find a career that would benefit more people than just me. I had been in a Max Muscle store and was impressed with business model and community outreach. I was also impressed with how effective Max Muscle supplements were.

Q: What specific steps did you take in validating the brand prior to joining the system?

A: I emailed Max Muscle to get more information. I also called franchisees to find out about their personal experiences. I had a Discovery Day at Max Muscle Corporate in September and by October everything was finalized.

Q: Why was this brand the right fit for you?

A: Fitness has always been a part of my life. We have always been into nutrition and interested in understanding how the human body works. Max Muscle doesn’t feel like a job. It doesn’t even feel like you’re working, just helping others and having fun.

Q: How do you see the brand connecting with your local community?

A: We are trying to organize free nutritional seminars with local businesses. We are also working with a local chiropractor to conduct seminars at his facility as well. We are also reaching out to the community through sponsoring community fitness events.

Q: What are your future goals? Development plans?

A: First and foremost we are looking forward toward opening! Within the next couple of years we hope to be working with at least 30 doctors in our area as well as any fitness oriented business to further the cause of health and fitness. We want to be a household name. We hope to promote a healthy lifestyle within our family and community.
 
Web Analytics