New NCAA supplement rule provides ‘evangelism’ opportunity for Max Muscle Sports Nutrition (MMSN) franchisees

A new NCAA rule designed to protect athletes from unintentionally using banned substances has created an opportunity for Max Muscle Sports Nutrition Certified Nutrition Coaches to serve as expert consultants and teachers in their local athletic communities.

The new rule, which takes effect Aug. 1, 2011, requires Division 1 schools to educate coaches and support staff about dietary supplement ingredients in order to ensure their players aren’t taking banned substances and threatening their eligibility. As experts in this field, MMSN franchisees stand ready to not only educate players, but their coaches as well by understanding each player’s fitness goals.

“We told our franchisee community that we’ve got to jump on this one right away” said Bill Warner, vice president of franchise development for MMSN. “The purpose isn’t to sell those audiences supplements, rather by sharing your knowledge of supplements with those who use them, you become the de facto expert in the community. Ultimately, of course, that raises awareness of Max Muscle Sports Nutrition.”

Christopher Holman, MMSN Regional Director in Minnesota, called the new NCAA regulation a “great opportunity to reach out to your local NCAA institutions to offer services and provide guidance and education.”

In a letter to several MMSN franchisees, Holman pointed out that the actual amendment to the NCAA constitution says that the effort to educate Division 1 teams and their coaching staffs should not impact those schools’ budgets. Yet as MMSN franchisee Scott Herkes points out in another letter to fellow franchisees, “For someone not involved in this business on a daily basis, it would be difficult if not impossible to stay current. Sports Nutrition supplements are continually evolving and changing.”

Indeed, the task will be daunting, Holman added.

“Those schools will have to fulfill that responsibility somehow,” he said, adding “for MMSN Certified Nutrition Coaches, that somehow could be you!”