Franchisee Profile: James Gustason, Franchisee of Bountiful, UT

Location: Bountiful, UT
Opening: March 2nd, 2011

Q: Where are you originally from?

A: I’m originally from Salt Lake City, UT. My wife Becky and I grew up as neighbors. Our families went to the same church.

Q: Before Franchising, what were you involved with?

A: I was the assistant controller for 50 Jiffy Lube franchisees. I was also the controller for an auto parts franchise called Mighty Auto parts. Becky worked in data entry and also as a stay at home mother with our four children.

Q: Are you a first time business owner?

A: Yes we are.

Q: How did you learn about the brand?

A: In June 2010, I was laid off from my job due to the economy. I wanted to find a career that would benefit more people than just me. I had been in a Max Muscle store and was impressed with business model and community outreach. I was also impressed with how effective Max Muscle supplements were.

Q: What specific steps did you take in validating the brand prior to joining the system?

A: I emailed Max Muscle to get more information. I also called franchisees to find out about their personal experiences. I had a Discovery Day at Max Muscle Corporate in September and by October everything was finalized.

Q: Why was this brand the right fit for you?

A: Fitness has always been a part of my life. We have always been into nutrition and interested in understanding how the human body works. Max Muscle doesn’t feel like a job. It doesn’t even feel like you’re working, just helping others and having fun.

Q: How do you see the brand connecting with your local community?

A: We are trying to organize free nutritional seminars with local businesses. We are also working with a local chiropractor to conduct seminars at his facility as well. We are also reaching out to the community through sponsoring community fitness events.

Q: What are your future goals? Development plans?

A: First and foremost we are looking forward toward opening! Within the next couple of years we hope to be working with at least 30 doctors in our area as well as any fitness oriented business to further the cause of health and fitness. We want to be a household name. We hope to promote a healthy lifestyle within our family and community.