Max Muscle Sports Nutrition Faces America's Obesity Epidemic One Person at a Time

Leading health and fitness franchise chain is committed to making America healthier in 2011 by employing personalized plans to ensure success.

It’s time to say goodbye to both excess weight and excuses in 2011. Studies show that the stressful and sedentary lifestyles Americans lead are causing significant unhealthy consequences; at present our nation boasts a staggering 63% obesity rate. Often, lack of motivation is the precursor to those pounds slowly creeping up throughout the year and, as a result, each new year, the most popular resolution by far is weight loss. Max Muscle Sports Nutrition (MMSN) is stepping up to the plate to make their clients healthier and subsequently happier, and also to show them that they can feel confident about the process. With a vast array of services and products geared for soccer moms and serious athletes alike, this franchise is much more than a retail venue, and instead more like one-stop shopping for those ready to take the step towards better health.

Max Muscle Sports Nutrition is America’s premier sports nutrition retail outlet and franchise system; recently they announced plans to expand franchise outlet numbers by nearly 30% in 2011. In order to accomplish this, they knew they had to incorporate “judgment free zones” into each franchise location so that anyone and everyone could feel comfortable embarking on his or her personal health journey.

"Because 90 percent of our customers are not hardcore athletes or body builders—they're simply men and women who want to look better and take better care of themselves—we know there's rising demand for what we offer," said Bill Warner, Vice President of Franchise Development. "Especially with the baby boomer generation seeking greater longevity and just a better quality of life, we see incredible potential in serving that need through this business."

“We know that people are overwhelmed with the choices available to them, and often don’t know where to start. Each individual has different needs based on his or her age, health and ability, and we are able to have our Certified Fitness Nutrition Coaches™ guide you to the best program for you. A customized nutrition plan is the only way to get proven results EVERY time. A Certified Fitness Nutrition Coach™ will tailor the right program specifically for you,” said Warner.

MMSN retail outlets sell scientifically proven nutritional supplements at more than 140 sites in 38 states. According to Warner, the front one-third of MMSN stores have no product displayed, but instead include communal areas where trained Certified Fitness Nutrition Coaches™ learn about each guest's needs.

"We're service providers, not product purveyors," Warner said. "We're not just trying to sell them the deal of the week or our highest margin product. We want to get to know them first and understand what it is they would like to improve. Our goal then is to develop a food-based diet and nutrition plan that will help them achieve their objectives."

A full understanding that optimum health exists when a mind, body, and spirit connection is established is apparent in each initiative at MMSN. Whether one is interested in supplements, guidance and support, delectable recipes, or raving success stories, MMSN stands apart from competition by providing concierge level service and expert knowledge on the institution of healthier living. 2011 resolutions for losing that pesky weight might just be doable, and it just might be easier than we think!