Showing posts with label max muscle franchisee. Show all posts
Showing posts with label max muscle franchisee. Show all posts

Wednesday, November 30, 2011

Franchisee Profile: Allen Lasky of Dallas, Texas

Name:  Allen Lasky
Location: Dallas, Texas




Q: Where are you from?
A: I am originally from Chicago but grew up in Wisconsin.  When I turned 18, I graduated and left to join the U.S. Air Force.  After I got out of the service, I moved to California and lived there for 13 years.  Then we got wise and moved to our final resting spot – the Great State of Texas.

Q: What was your career before franchising?
A: I have been in aviation my whole life.  I started as an aircraft electrician in the Air Force.  I stayed in aviation after I got out and did everything from working on engines to overhauling aircrafts.  After many years as a mechanic, I moved to quality control (QC) as an inspector and spent majority of my career in aviation in this role.  Incidentally, I have never worked for a large airline; I always worked for independent repair stations or aircraft manufacturers.

Q: Why did you decide to open your own business?
A: I always wanted to be in business for myself.  I looked into different concepts, such as video stores and ice cream shops, but I wasn’t really prepared to undertake those types of ventures while raising a family.   Plus, it was hard to imagine myself renting out DVD’s or scooping ice cream on a day-to-day basis. 

Then, two years ago, I went through a drastic transformation and found something I was passionate about.  I was 51 years old, weighed 230 pounds and was at 30% body fat.  The realization that I wasn’t in shape and aging terrified me, so I joined a gym and hired a trainer.  Now at 53 years old I am in the best shape of my life at 165 pounds 8.2% body fat.

As part of my transformation I discovered nutritional supplementation from MMSN. The franchising opportunities caught my eye.  I originally started looking to purchase a franchise about a year ago but wasn’t in the financial and career position to do so at that time.  So I put the idea on the backburner but, in the meantime, I got my financial and job situation squared away.  On the job front, I was travelling a lot and couldn't dedicate the time to prepare for starting a franchise.  After some time, I got to this point and decided to take the opportunity seriously, which brings me to my present situation.

Q: What was appealing to you about joining a franchise system?
A: I have never run a business and liked their business plan and franchisee support.  It’s a turnkey operation.  Don’t let the term “Turnkey Operation” fool you, though; it’s also a lot of work, but a lot of the work has also been done on the front end by MMSN.  So I thought it would be the best way for me to go into business for myself.  Along with the training MMSN will provide (and it’s a lot!), they will prepare me well for opening my business. I am so excited; it’s all I think about all day long! My family will be involved. My daughter-in-law will be my manager.  I went into this with the thought of having my family involved and that is very important to me.

Q: With regard to your previous experience, what skills do you feel helped you in your business?
A: In every prior position I’ve held, I’ve managed to move into supervisory positions and find success.   It’s probably because I know how to deal with people and run a quality department. I am a fast learner and my attitude and my enthusiasm is going to serve me well. 

Q: What obstacles have you overcome to get where you are today with your business?
A: I have to learn about business and about dealing with people from a different angle than I have been accustomed.  In addition, I could not secure a Small Business Administration (SBA) loan due to collateral rules in Texas (the Texas Homestead Act prevents banks from seizing homes, which are traditionally used as collateral on loans in most other states). 

However, this ended up being a blessing because in the process I learned about a way to roll my retirement funds into a 401(k) trust, and so I am funding my business from my retirement funds.  Therefore, when my business is open it will be paid for, and I will just have operating costs to deal with. Some may question sinking all of my retirement savings into this business, and to that I would answer “this is my retirement”.  If I were working for another company, I would look to retire in thirteen years.  Because I own my own business and am in great shape, I will probably never retire.  Putting my retirement funds into this business is a risk, but I think it is a good risk.

Q: What are some of your achievements (professionally or personally) that you think will help you along the way in your business?
A: When I set out to do something, I really put everything into it.  A lot of the things I have learned over the years in my career are self-taught.  Aside from the obvious point of getting into shape during a time when most are out of shape, I am also proud of my prior aviation history and the way it will serve me in business.  For example, I was appointed as a designee by the Federal Aviation Administration to do work on their behalf, which is not an easy designation to get.  So whenever I put my mind towards something, I get it done.

Q: What are your expansion or development plans?
A: We are hoping to expand at 3-5 years down the road. Of course that will depend on the success of my store.

Established in 1991 by former NFL linebacker Joe Wells, Max Muscle Sports Nutrition (MMSN) is America's premier sports nutrition retail outlet and franchise system, selling a combination of scientifically proven nutritional supplements at more than 150 outlets in 32 states. Rated by Entrepreneur Magazine as a Top Retail Franchise 2010, a Top 500 Franchise 2010 and by Military Times Magazine as a 2010 Best for Vets business, MMSN provides a one-of-a-kind in-store experience through its unique design and one-on-one customer counseling from extensively trained Certified Fitness Nutrition Coaches™. MMSN's aggressive expansion plans include offering its unique opportunity to qualified, business-savvy candidates. For more information, call 888-MAX-MUSCLE ext. 2 or visit maxmusclefranchise.com.


Friday, November 11, 2011

Franchisee Profile: Geff Malone of Santa Cruz, CA


Name:  Geff Malone
Date Store Opened:  2000 (11 years ago)
Location: Santa Cruz, CA


Q: Where are you from?
A: I am from San Jose, California. 

Q: What was your career before franchising?
A: Prior to working for MMSN, I worked in a carburetor remanufacturing family business for 24 years that my grandfather started in 1945. My father took it over from him, and I took it over from my father.  When car manufacturers discontinued the use of carburetors in cars, revenue became tighter. I decided I was still young enough to do something else and looked into franchising.

Q: What was appealing to you about joining a franchise system?
A: I looked into franchising for a very long time before I committed, and I was attracted to the structure.   It is rare to see a good franchise go out of business.  I looked into the major fast food chains first, but they took too much capital to open, and I really didn’t believe in eating fast food anyways.  I also looked into some healthier quick service concepts but could not see myself performing the repetitive tasks it took to be successful for a long period of time. 

My decision to open a MMSN was based on making myself happy and giving myself a quality lifestyle. The concept of MMSN went along with my lifestyle of working out and body building. I also really enjoyed being a client of MMSN; I was buying from them already, and it seemed like a business I could do because I have a personal training and nutrition background.

Q: How have you survived the economic downturn?
A:  In the 10-11 years I have owned a MMSN, I never thought about failure.  However, 2010 was a much harder year for me; my store did not perform as well as I would have liked, and I became worried for the first time.  This experience made me open my eyes to my view of the store and the value I offered my clients.  We always offered light nutritional planning, but my focus and energy was more on athletes more than the average person. In addition, I focused too much on selling supplements.  These choices started to show on my bottom line. 

I decided that I had to reinvent myself and my view of the store instead of just lowering expenses if I wanted to make a difference.  In early 2011, I decided to focus on compensatory nutrition and wellness planning that incorporates supplements and works more on health and wellness consumers as opposed to athletes and body builders.  We also started partnering with a lot of wellness and fitness centers to provide this much-needed service to the community. 

The first step is a one-hour fitness consultation with a client to understand their goal  and to ascertain their current workout and eating habits.  Our plan is uniquely designed to fit their goals and to be attainable; not just what we want them to be or to do. Most of our clients want to lose weight and tone up, but, occasionally, some want to gain weight.

We tell people that 70 percent of attaining a goal is proper nutrition.  People like to work out, but even the best only devote between one to one and a half hours a day to it.  Nutrition accommodates the rest of the day, and, if you can handle the nutritional aspect of a goal, you can achieve it.  The problem is that most trainers do not take the time and do not have the energy to design meal plans.   

As a result, 2011 is set to be our best year ever!  By taking a look at myself and my view of the services we provide, I was able to align our store offerings with our client needs in a way that made them want to choose the value we provide by focusing on everyday health and wellness.

Q: With regard to your previous experience, what skills do you feel helped you in your business?
A: I have good people skills and manage employees well.  Having a personal training and nutrition background helped, as I was living a healthy lifestyle prior to opening up my location. I can relate to my clients, however, because I used to be really overweight until my early adult life.  I went from over 30% body fat to around 10% body fat. 


Established in 1991 by former NFL linebacker Joe Wells, Max Muscle Sports Nutrition (MMSN) is America's premier sports nutrition retail outlet and franchise system, selling a combination of scientifically proven nutritional supplements at more than 150 outlets in 32 states. Rated by Entrepreneur Magazine as a Top Retail Franchise 2010, a Top 500 Franchise 2010 and by Military Times Magazine as a 2010 Best for Vets business, MMSN provides a one-of-a-kind in-store experience through its unique design and one-on-one customer counseling from extensively trained Certified Fitness Nutrition Coaches™. MMSN's aggressive expansion plans include offering its unique opportunity to qualified, business-savvy candidates. For more information, call 888-MAX-MUSCLE ext. 2 or visit maxmusclefranchise.com.

Friday, July 8, 2011

Max Muscle featured in Corridor Business Journal

Max Muscle Sports Nutrition was recently featured in an article in the Corridor Business Journal highlighting the new Coralsville, Iowa location that will be opening in August/September of this year. The article features Nick and Chris Juran, father and son team who will be opening the store together. The article gives a background on Max Muscle Sports Nutrition and describes the educational approach that Max Muscle takes when teaching customers about products that will work best for them. The article also talks about the proven franchise opportunity that Max Muscle Sports Nutrition provided the Jurans, especially Nick who has a background in health and fitness. View the article below.

MaxMuscle - CorridorBusinessJournal.06.20.11

Monday, June 20, 2011

MMSN featured with the Central Valley Business Times

Max Muscle Sports Nutrition was recently featured in a segment called “This franchise has real muscle behind it” with the Central Valley Business Times. The segment features Mark Sarale, Max Muscle Sports Nutrition regional director and franchisee discussing his location in Stockton and the products and personalized services that Max Muscle offers. Mark talks about the product quality that sets Max Muscle Sports Nutrition apart from their competition and the outstand customer service that is provided. He also speaks on the certified nutrition coach’s that Max Muscle Sports Nutrition offers and gives a detailed insight into what it takes to become a franchisee. Click here or look below to view the segment!

 
Web Analytics