Location: Aurora/Centennial, Colorado
Expected opening: Early July 2011
Q: Where are they originally from?
A: Bob and Kris Ireland are originally from Seattle, and have lived in the Denver area they are proud to serve since 1999 (and in Colorado for over 22 years).
Q: Before Franchising, what were they involved with?
A: Prior to joining the Max Muscle Sports Nutrition family, Bob spent decades in the corporate world, including a 30-year career with United Airlines as the Managing Director for the Flight Training Center. A graduate of Princeton University with a degree in aeronautical engineering, he began his career in his hometown of Seattle with Boeing.
Kris is a 30-year professional in the legal field having served as a paralegal with multiple firms in Denver, Seattle and the San Francisco Bay Area. She is also known as the mother of Katy and Jeanne, their daughters, and the center of Bob and Kris’s lives even though they’ve left the nest.
Q: How did they learn about the brand?
A: Bob has always been into fitness and after his career with the airline industry ended, he was able to focus his time on fitness. He developed a passion for leading a healthy lifestyle. His learning about the MMSN franchise opportunity came at the perfect time as he was very eager to continue down the path of health and wellness and could now do so through an exciting new career and help others as well.
Q: Why was this brand the right fit for them
A: Bob’s fitness roots started with managing and competing on his high school gymnastics team and college cheerleading squad. Challenged with family genetics of obesity, Bob has maintained his fitness through biking and working out, taking his regime to new levels during the run up to Max Muscle ownership with the support of Max Muscle’s superior products.
Kris is equally dedicated to her personal fitness, having long extolled the virtues of healthy eating, and growing up as the only kid at grade school with brown bread in her lunch sack. She has avoided “fad” diets while sticking to healthy alternatives, and made sure the kids knew the meaning of “complete protein”. Prior to their Max Muscle commitment, Kris also used Max Muscle Sport Nutrition’s products and became an advocate of the MMSN’s proteins, weight loss supplements, and nutrition plans.
Knowing that diet and exercise go hand-in-hand, both Kris and Bob have maintained and used their health club memberships continuously for many years. They look forward to serving the Centennial-Aurora-Southlands area and helping members of the community reach their health and fitness goals.
Q: How do they see the brand connecting with their local community?
A: Both Bob and Kris are extremely active in their community already and will use MMSN as a new way to provide value to the community. Currently, Kris is a volunteer chaplain at the Medical Center of Aurora and will complete formal education for the chaplaincy. Bob is a member of the Colorado Symphony Board of Trustees (and of the CSO Chorus), and a board member of the Arapahoe/Douglas Mental Health Network.
They plan on connecting with the local high schools and proposing to create nutrition plans for student athletes. Similarly, they would like to become involved with the local fire and police departments to help develop nutrition plans for firemen and policemen.
Tuesday, May 31, 2011
Monday, May 30, 2011
MMSN featured in BusinessNewsDaily
Max Muscle Sports Nutrition’s franchisee, Billy Van Heusen was recently featured in BusinessNewsDaily in an article titled, “Game On: Athletes Tackle the Sport of Business.” The article highlights 5 athletes turned entrepreneurs, one of which is Billy Van Heusen. Van Heusen discusses his entrepreneur story from former Denver Broncos kicker and wide-receiver to owner of a Max Muscle Sport Nutrition franchise in Denver. The article also discusses how being an athlete prepared him to own and run a successful business. Click here to view the full article!
Game On: Athletes Tackle the Sport of Business
By Stephanie Taylor Christensen
Billy Van Heusen, former kicker and wide receiver for the Denver Broncos, has already succeeded in the health and fitness arena. Therefore, when he sought a business opportunity that he and his son could open together, the Max Muscle Sports Nutrition franchise in Denver seemed like a perfect fit.
Van Heusen said he felt comfortable going into a sports nutrition business because living a healthy lifestyle is something that he is committed to each day. Besides focusing his business efforts in an arena he knows plenty about it, he has found quite a bit of crossover between sports and business.
(Read More)
Game On: Athletes Tackle the Sport of Business
By Stephanie Taylor Christensen
Billy Van Heusen, former kicker and wide receiver for the Denver Broncos, has already succeeded in the health and fitness arena. Therefore, when he sought a business opportunity that he and his son could open together, the Max Muscle Sports Nutrition franchise in Denver seemed like a perfect fit.
Van Heusen said he felt comfortable going into a sports nutrition business because living a healthy lifestyle is something that he is committed to each day. Besides focusing his business efforts in an arena he knows plenty about it, he has found quite a bit of crossover between sports and business.
(Read More)
Monday, May 23, 2011
MMSN featured in The Press-Enterprise
Max Muscle Sports Nutrition was recently featured in The Press-Enterprise in an article called “Max Muscle franchise expands to Moreno Valley.” The article features Austin Browne, Max Muscle Sports Nutrition franchisee, discussing his expansion into Moreno Valley after opening the successful Riverside store. The article discusses the economic upturn and how it prompted Austin to begin expansion. Also, Austin talks about hopes for opening yet another location in the area and how he is beating the odds by expanding and building clientele in a economy still on the rise. Click here to view the full article!
Max Muscle franchise expands to Moreno Valley
By PE Business
Austin Browne spent 10 years as a sheet metal mechanic in the aerospace industry and another 10 as a maintenance mechanic, but what he really loved was nutrition and fitness.
Eight years ago he turned his personal passion into a business, opening a Max Muscle Sports Nutrition franchise in a 1,200-square-foot space on Trautwein Road in Riverside. He was on the verge of leasing a second site in Moreno Valley for another franchise a couple of years ago, but the economy's abrupt and alarming turn caused him to step back and re-examine.
(Read More)
Max Muscle franchise expands to Moreno Valley
By PE Business
Austin Browne spent 10 years as a sheet metal mechanic in the aerospace industry and another 10 as a maintenance mechanic, but what he really loved was nutrition and fitness.
Eight years ago he turned his personal passion into a business, opening a Max Muscle Sports Nutrition franchise in a 1,200-square-foot space on Trautwein Road in Riverside. He was on the verge of leasing a second site in Moreno Valley for another franchise a couple of years ago, but the economy's abrupt and alarming turn caused him to step back and re-examine.
(Read More)
Monday, May 16, 2011
Firefighters Drop 175 Pounds, Will Be Featured in Monthly Fitness and Health Magazine
Forget "The Biggest Loser." Fairfax City's got its own group of weight-loss celebrities.
Congrats to the Fairfax City Fire Department for losing 175 pounds over the winter. The A shift lost both the most weight and the most fat, some 106 pounds total. Jeremy Whelpley of the B shift won an overall prize for biggest individual winner.
"Every one of us reads each day about the health challenges we face on the incident scene and as a lifelong profession," said Fire Chief Dave Rohr. "It is through education and dedication to doing the right things we can manage our risks and make it a cultural change across our department.
Max Muscle Sports Nutrition of Fairfax pitted fire department shifts against each other in a quest to help avoid gaining the 5-10 pounds many Americans gain during the winter. The "Maintain, Don't Gain Challenge" ended in February.
Most of the department participated, including 84 firefighters, medics, administrative personnel, inspectors and volunteers.
The A shift will get a healthy dinner courtesy of Coyote Grille for their success. Whelpley won a $250 gift certificate.
All winners will be featured in "Max Sports & Fitness magazine," a nationwide health and fitness monthly magazine.
"It was an opportunity to give back to our local heroes by providing free body composition analysis, nutritional seminars at the fire station, and ongoing education to individual fire department personnel and their families," said Kristin Wood, owner of Max Muscle Sports Nutrition.
The program was offered at no cost to firefighters.
What’s next? The department and Max Muscle Sports Nutrition are teaming for the “Spring Into Shape Challenge,” a follow-up 12-week program to build on the department’s already strong results.
Congrats to the Fairfax City Fire Department for losing 175 pounds over the winter. The A shift lost both the most weight and the most fat, some 106 pounds total. Jeremy Whelpley of the B shift won an overall prize for biggest individual winner.
"Every one of us reads each day about the health challenges we face on the incident scene and as a lifelong profession," said Fire Chief Dave Rohr. "It is through education and dedication to doing the right things we can manage our risks and make it a cultural change across our department.
Max Muscle Sports Nutrition of Fairfax pitted fire department shifts against each other in a quest to help avoid gaining the 5-10 pounds many Americans gain during the winter. The "Maintain, Don't Gain Challenge" ended in February.
Most of the department participated, including 84 firefighters, medics, administrative personnel, inspectors and volunteers.
The A shift will get a healthy dinner courtesy of Coyote Grille for their success. Whelpley won a $250 gift certificate.
All winners will be featured in "Max Sports & Fitness magazine," a nationwide health and fitness monthly magazine.
"It was an opportunity to give back to our local heroes by providing free body composition analysis, nutritional seminars at the fire station, and ongoing education to individual fire department personnel and their families," said Kristin Wood, owner of Max Muscle Sports Nutrition.
The program was offered at no cost to firefighters.
What’s next? The department and Max Muscle Sports Nutrition are teaming for the “Spring Into Shape Challenge,” a follow-up 12-week program to build on the department’s already strong results.
Thursday, May 12, 2011
Never Give Up: How One Max Muscle Mom Fought To Heal Her Son’s Autism
Watching a child blossom into a happy, healthy individual is every parent’s dream. There is nothing more joyful or rewarding. For Kristin Wood, that dream morphed into a nightmare when her son – who seemed completely healthy and normal at birth – started drifting into another world as a result of autism.
The 44-year-old mother-of-two knew something was wrong with Logan when he was an infant. She noticed he was developmentally delayed compared to other babies his age. But it wasn’t until kindergarten that his odd behavior played out in everyday social situations.
“There was a fog around his intelligence and he had a hard time connecting with other kids,” says Wood, who owns Max Muscle Sports Nutrition stores in Manassas and Fairfax, Virginia. “He couldn’t carry on a conversation, he didn’t understand humor and he couldn’t perform well in school. When I would look him in the eyes, he would just give me this glassy-eyed stare. It’s like he wasn’t really ‘there.’”
Thus began a heart-wrenching six-year quest to find out what was wrong with Logan. Wood sought help from countless doctors, therapists, academic counselors, psychologists, social workers and physical and occupational therapists, but with very little results. Some experts even told Wood that her son “just wasn’t that smart” and that his troubling behavior was all in her head.
Logan was put on brutal medications that often made him sick. Eight months of intensive antibiotic treatment left him extremely fatigued and nauseous. He was almost failing in school. The family had accumulated some $30,000 in medical bills. And then everything hit rock bottom one day.
Logan would often fly into fits of rage spurred on by seemingly insignificant things like a slight change in routine or an adjustment to the day’s schedule. “I told him we weren’t going to the post office because I found a stamp, for example, and he just completely lost control,” Wood remembers. “He was rabid. He would spit, throw things, break glass, punch holes in walls and use vile language. It was like he was possessed.”
Wood and her husband had to ask themselves, “Can we allow our son to live here?” When someone is that out of control, anything could be a weapon, she thought. “It’s so devastating for a parent when a child has these kinds of issues,” Wood says.
Then fate intervened. A social development therapist suggested 12-year-old Logan had Asperger’s Syndrome, a form of high-functioning autism which experts believe affects 3 out of every 10,000 children in the United States. At first, Wood was skeptical. Then she came across a series of books written by actress Jenny McCarthy, including “Louder Than Words: A Mother’s Journey in Healing Autism.” In it, McCarthy chronicles her own odyssey with finding a cure for her son’s debilitating autism. She identifies alternative treatments – like a gluten-free, casein-free diet and nutritional supplements – as key factors in his recovery.
“I’m not a doctor and I know it’s controversial, but I was willing to try anything,” says Wood, who also has a 14-year-old son. There was also the discovery of Dr. Warren M. Levin, a physician legendary for helping to treat autism – and he lived only a half mile away from Wood’s home in Vienna, Virginia. “After years and years of searching for answers, he was here all this time,” she says.
Dr. Levin diagnosed Logan with Lyme Disease (a bacterial illness which left untreated can lead to serious injury to the joints, heart and central nervous system) and Candida (an overgrowth of Candida bacteria in the digestive system can lead to symptoms including severe allergies, chemical sensitivities and Attention Deficit Hyperactivity Disorder—or ADHD, according to experts). He also identified a myriad of allergies to foods and pinpointed what vitamin deficiencies Logan had in his body. Once they figured out exactly what Logan needed, Wood immediately turned to Max Muscle’s nutri-tional supplements. “I know the quality of the products since I own Max Muscle stores,” she says. “So I tried those first.”
In addition to adopting a gluten-free and casein-free diet – which meant eliminating everyday foods like pastas, breads and dairy products – Logan’s new regimen included taking 48 pills per day, including Max Nutraceutical supplements CoQ10, Vitamin C, Vitamin D, Vitamin E, Max One Daily Multivitamin, Enzymes, Immune Probiotic Quattro, Magnesium, Calcium and Zinc.
They began to see changes. Though small at first, they were immediate. Logan started to sleep better. His animal-like craving for carbs stopped. He didn’t wet the bed anymore. Then, in just six months, those little changes became dramatic transformations. Logan’s social skills took a 180-degree turn. He was able to carry on a conversation and understand humor. The once shy, isolated and angry young boy started interacting with his peers, even telling jokes and being the “funny guy” in class. He went from being a C and D student to garnering straight A’s at his middle school. And the violent rages disappeared. It was nothing short of a miracle.
“It’s like he’s seeing the sun for the first time,” Wood says. “His eyes spark with life and his grin is infectious. I feel like he’s able to live his life the way he was meant to.”
But the transformation hasn’t come without a price, especially for a 12-year-old kid. Logan’s favorite foods, like pizza and pasta, are off limits. His new dairy-free diet also means no ice cream, yogurt or milk. “I can’t eat most things kids my age are eating,” Logan says. “Even though I want it, I know I’ll get real sick, so I’ll eat something else like meat or a taco.”
Before his road to recovery, Logan was overweight, had little muscle tone and very little endurance. For a boy teetering on the edge of adolescence, this led to self-consciousness and low self-esteem. But since June, he’s been visiting the gym three times a week and works out with a personal trainer. Regular exercise coupled with a strict diet has enabled Logan to shed almost 30 pounds. He’s stronger, looks leaner and feels healthier for the first time in his life. “It’s a lot better when I look in the mirror,” he says. “I like what I see.”
Wood credits Logan’s transformation to his determination and dogged perseverance. At age 12, he’s an extremely informed consumer of health and fitness, she says. He knows how to care for his body, he knows how to read labels on foods, and he’s the one who’s incorporated all the changes in his life.
“He did this,” Wood says. “He’s totally accepted it. He didn’t complain when he gave up his favorite foods or when the family had something he couldn’t eat. He went from being afraid in the gym to being totally confident and doing a workout program appropriate for his age. I can’t tell you how proud I am of all the hard work he’s put into it.”
Wood says she’s a believer in circumstances and people intertwining for a reason. She looks back on the past six years and her purpose during those dark times. “One of my greatest purposes and mission in life was to help Logan,” she says. It was also a time to rebuild her own life. She spent 18 years working as an officer in the CIA. Wood enjoyed an amazing career, one with endless opportunities that included traveling all over the world. But it was also an all-engrossing job, which left little time for her family and took a toll on her health. She recalls a 6-week span in which she was diagnosed with high cholesterol, thyroid disease and melanoma. And her mother passed away after struggling with poor health for more than a decade. “At some point, I realized I didn’t want to live the life I was living,” she says. “I needed to be there for my family. Especially Logan.”
So Wood hired a personal trainer, who eventually became her business partner and is co-owner of their Max Muscle franchises. They opened their first store in Manassas in September of 2007. A second store opened in Fairfax this past November. “It’s a feel-good business and I can be at home with my kids at the end of the day,” she says.
Owning a Max Muscle store also means getting involved in her community. Every person who walks through her doors has a story. Every person is a piece of a puzzle, she says. We are all connected to one another.
“What I really want to do is help my customers achieve their health and fitness goals,” Wood says. “From the teenage athlete who wants to gain lean muscle mass to the 80-something grandmother who wants something for a healthy heart. It’s very rewarding and challenging work. I love it.”
The 44-year-old mother-of-two knew something was wrong with Logan when he was an infant. She noticed he was developmentally delayed compared to other babies his age. But it wasn’t until kindergarten that his odd behavior played out in everyday social situations.
“There was a fog around his intelligence and he had a hard time connecting with other kids,” says Wood, who owns Max Muscle Sports Nutrition stores in Manassas and Fairfax, Virginia. “He couldn’t carry on a conversation, he didn’t understand humor and he couldn’t perform well in school. When I would look him in the eyes, he would just give me this glassy-eyed stare. It’s like he wasn’t really ‘there.’”
Thus began a heart-wrenching six-year quest to find out what was wrong with Logan. Wood sought help from countless doctors, therapists, academic counselors, psychologists, social workers and physical and occupational therapists, but with very little results. Some experts even told Wood that her son “just wasn’t that smart” and that his troubling behavior was all in her head.
Logan was put on brutal medications that often made him sick. Eight months of intensive antibiotic treatment left him extremely fatigued and nauseous. He was almost failing in school. The family had accumulated some $30,000 in medical bills. And then everything hit rock bottom one day.
Logan would often fly into fits of rage spurred on by seemingly insignificant things like a slight change in routine or an adjustment to the day’s schedule. “I told him we weren’t going to the post office because I found a stamp, for example, and he just completely lost control,” Wood remembers. “He was rabid. He would spit, throw things, break glass, punch holes in walls and use vile language. It was like he was possessed.”
Wood and her husband had to ask themselves, “Can we allow our son to live here?” When someone is that out of control, anything could be a weapon, she thought. “It’s so devastating for a parent when a child has these kinds of issues,” Wood says.
Then fate intervened. A social development therapist suggested 12-year-old Logan had Asperger’s Syndrome, a form of high-functioning autism which experts believe affects 3 out of every 10,000 children in the United States. At first, Wood was skeptical. Then she came across a series of books written by actress Jenny McCarthy, including “Louder Than Words: A Mother’s Journey in Healing Autism.” In it, McCarthy chronicles her own odyssey with finding a cure for her son’s debilitating autism. She identifies alternative treatments – like a gluten-free, casein-free diet and nutritional supplements – as key factors in his recovery.
“I’m not a doctor and I know it’s controversial, but I was willing to try anything,” says Wood, who also has a 14-year-old son. There was also the discovery of Dr. Warren M. Levin, a physician legendary for helping to treat autism – and he lived only a half mile away from Wood’s home in Vienna, Virginia. “After years and years of searching for answers, he was here all this time,” she says.
Dr. Levin diagnosed Logan with Lyme Disease (a bacterial illness which left untreated can lead to serious injury to the joints, heart and central nervous system) and Candida (an overgrowth of Candida bacteria in the digestive system can lead to symptoms including severe allergies, chemical sensitivities and Attention Deficit Hyperactivity Disorder—or ADHD, according to experts). He also identified a myriad of allergies to foods and pinpointed what vitamin deficiencies Logan had in his body. Once they figured out exactly what Logan needed, Wood immediately turned to Max Muscle’s nutri-tional supplements. “I know the quality of the products since I own Max Muscle stores,” she says. “So I tried those first.”
In addition to adopting a gluten-free and casein-free diet – which meant eliminating everyday foods like pastas, breads and dairy products – Logan’s new regimen included taking 48 pills per day, including Max Nutraceutical supplements CoQ10, Vitamin C, Vitamin D, Vitamin E, Max One Daily Multivitamin, Enzymes, Immune Probiotic Quattro, Magnesium, Calcium and Zinc.
They began to see changes. Though small at first, they were immediate. Logan started to sleep better. His animal-like craving for carbs stopped. He didn’t wet the bed anymore. Then, in just six months, those little changes became dramatic transformations. Logan’s social skills took a 180-degree turn. He was able to carry on a conversation and understand humor. The once shy, isolated and angry young boy started interacting with his peers, even telling jokes and being the “funny guy” in class. He went from being a C and D student to garnering straight A’s at his middle school. And the violent rages disappeared. It was nothing short of a miracle.
“It’s like he’s seeing the sun for the first time,” Wood says. “His eyes spark with life and his grin is infectious. I feel like he’s able to live his life the way he was meant to.”
But the transformation hasn’t come without a price, especially for a 12-year-old kid. Logan’s favorite foods, like pizza and pasta, are off limits. His new dairy-free diet also means no ice cream, yogurt or milk. “I can’t eat most things kids my age are eating,” Logan says. “Even though I want it, I know I’ll get real sick, so I’ll eat something else like meat or a taco.”
Before his road to recovery, Logan was overweight, had little muscle tone and very little endurance. For a boy teetering on the edge of adolescence, this led to self-consciousness and low self-esteem. But since June, he’s been visiting the gym three times a week and works out with a personal trainer. Regular exercise coupled with a strict diet has enabled Logan to shed almost 30 pounds. He’s stronger, looks leaner and feels healthier for the first time in his life. “It’s a lot better when I look in the mirror,” he says. “I like what I see.”
Wood credits Logan’s transformation to his determination and dogged perseverance. At age 12, he’s an extremely informed consumer of health and fitness, she says. He knows how to care for his body, he knows how to read labels on foods, and he’s the one who’s incorporated all the changes in his life.
“He did this,” Wood says. “He’s totally accepted it. He didn’t complain when he gave up his favorite foods or when the family had something he couldn’t eat. He went from being afraid in the gym to being totally confident and doing a workout program appropriate for his age. I can’t tell you how proud I am of all the hard work he’s put into it.”
Wood says she’s a believer in circumstances and people intertwining for a reason. She looks back on the past six years and her purpose during those dark times. “One of my greatest purposes and mission in life was to help Logan,” she says. It was also a time to rebuild her own life. She spent 18 years working as an officer in the CIA. Wood enjoyed an amazing career, one with endless opportunities that included traveling all over the world. But it was also an all-engrossing job, which left little time for her family and took a toll on her health. She recalls a 6-week span in which she was diagnosed with high cholesterol, thyroid disease and melanoma. And her mother passed away after struggling with poor health for more than a decade. “At some point, I realized I didn’t want to live the life I was living,” she says. “I needed to be there for my family. Especially Logan.”
So Wood hired a personal trainer, who eventually became her business partner and is co-owner of their Max Muscle franchises. They opened their first store in Manassas in September of 2007. A second store opened in Fairfax this past November. “It’s a feel-good business and I can be at home with my kids at the end of the day,” she says.
Owning a Max Muscle store also means getting involved in her community. Every person who walks through her doors has a story. Every person is a piece of a puzzle, she says. We are all connected to one another.
“What I really want to do is help my customers achieve their health and fitness goals,” Wood says. “From the teenage athlete who wants to gain lean muscle mass to the 80-something grandmother who wants something for a healthy heart. It’s very rewarding and challenging work. I love it.”
Tuesday, May 3, 2011
New NCAA supplement rule provides ‘evangelism’ opportunity for Max Muscle Sports Nutrition (MMSN) franchisees
A new NCAA rule designed to protect athletes from unintentionally using banned substances has created an opportunity for Max Muscle Sports Nutrition Certified Nutrition Coaches to serve as expert consultants and teachers in their local athletic communities.
The new rule, which takes effect Aug. 1, 2011, requires Division 1 schools to educate coaches and support staff about dietary supplement ingredients in order to ensure their players aren’t taking banned substances and threatening their eligibility. As experts in this field, MMSN franchisees stand ready to not only educate players, but their coaches as well by understanding each player’s fitness goals.
“We told our franchisee community that we’ve got to jump on this one right away” said Bill Warner, vice president of franchise development for MMSN. “The purpose isn’t to sell those audiences supplements, rather by sharing your knowledge of supplements with those who use them, you become the de facto expert in the community. Ultimately, of course, that raises awareness of Max Muscle Sports Nutrition.”
Christopher Holman, MMSN Regional Director in Minnesota, called the new NCAA regulation a “great opportunity to reach out to your local NCAA institutions to offer services and provide guidance and education.”
In a letter to several MMSN franchisees, Holman pointed out that the actual amendment to the NCAA constitution says that the effort to educate Division 1 teams and their coaching staffs should not impact those schools’ budgets. Yet as MMSN franchisee Scott Herkes points out in another letter to fellow franchisees, “For someone not involved in this business on a daily basis, it would be difficult if not impossible to stay current. Sports Nutrition supplements are continually evolving and changing.”
Indeed, the task will be daunting, Holman added.
“Those schools will have to fulfill that responsibility somehow,” he said, adding “for MMSN Certified Nutrition Coaches, that somehow could be you!”
The new rule, which takes effect Aug. 1, 2011, requires Division 1 schools to educate coaches and support staff about dietary supplement ingredients in order to ensure their players aren’t taking banned substances and threatening their eligibility. As experts in this field, MMSN franchisees stand ready to not only educate players, but their coaches as well by understanding each player’s fitness goals.
“We told our franchisee community that we’ve got to jump on this one right away” said Bill Warner, vice president of franchise development for MMSN. “The purpose isn’t to sell those audiences supplements, rather by sharing your knowledge of supplements with those who use them, you become the de facto expert in the community. Ultimately, of course, that raises awareness of Max Muscle Sports Nutrition.”
Christopher Holman, MMSN Regional Director in Minnesota, called the new NCAA regulation a “great opportunity to reach out to your local NCAA institutions to offer services and provide guidance and education.”
In a letter to several MMSN franchisees, Holman pointed out that the actual amendment to the NCAA constitution says that the effort to educate Division 1 teams and their coaching staffs should not impact those schools’ budgets. Yet as MMSN franchisee Scott Herkes points out in another letter to fellow franchisees, “For someone not involved in this business on a daily basis, it would be difficult if not impossible to stay current. Sports Nutrition supplements are continually evolving and changing.”
Indeed, the task will be daunting, Holman added.
“Those schools will have to fulfill that responsibility somehow,” he said, adding “for MMSN Certified Nutrition Coaches, that somehow could be you!”
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