Monday, May 23, 2011

MMSN featured in The Press-Enterprise

Max Muscle Sports Nutrition was recently featured in The Press-Enterprise in an article called “Max Muscle franchise expands to Moreno Valley.” The article features Austin Browne, Max Muscle Sports Nutrition franchisee, discussing his expansion into Moreno Valley after opening the successful Riverside store. The article discusses the economic upturn and how it prompted Austin to begin expansion. Also, Austin talks about hopes for opening yet another location in the area and how he is beating the odds by expanding and building clientele in a economy still on the rise. Click here to view the full article!

Max Muscle franchise expands to Moreno Valley
By PE Business

Austin Browne spent 10 years as a sheet metal mechanic in the aerospace industry and another 10 as a maintenance mechanic, but what he really loved was nutrition and fitness.

Eight years ago he turned his personal passion into a business, opening a Max Muscle Sports Nutrition franchise in a 1,200-square-foot space on Trautwein Road in Riverside. He was on the verge of leasing a second site in Moreno Valley for another franchise a couple of years ago, but the economy's abrupt and alarming turn caused him to step back and re-examine.


(Read More)

Monday, May 16, 2011

Firefighters Drop 175 Pounds, Will Be Featured in Monthly Fitness and Health Magazine

Forget "The Biggest Loser." Fairfax City's got its own group of weight-loss celebrities.

Congrats to the Fairfax City Fire Department for losing 175 pounds over the winter. The A shift lost both the most weight and the most fat, some 106 pounds total. Jeremy Whelpley of the B shift won an overall prize for biggest individual winner.

"Every one of us reads each day about the health challenges we face on the incident scene and as a lifelong profession," said Fire Chief Dave Rohr. "It is through education and dedication to doing the right things we can manage our risks and make it a cultural change across our department.

Max Muscle Sports Nutrition of Fairfax pitted fire department shifts against each other in a quest to help avoid gaining the 5-10 pounds many Americans gain during the winter. The "Maintain, Don't Gain Challenge" ended in February.

Most of the department participated, including 84 firefighters, medics, administrative personnel, inspectors and volunteers.

The A shift will get a healthy dinner courtesy of Coyote Grille for their success. Whelpley won a $250 gift certificate.

All winners will be featured in "Max Sports & Fitness magazine," a nationwide health and fitness monthly magazine.

"It was an opportunity to give back to our local heroes by providing free body composition analysis, nutritional seminars at the fire station, and ongoing education to individual fire department personnel and their families," said Kristin Wood, owner of Max Muscle Sports Nutrition.

The program was offered at no cost to firefighters.

What’s next? The department and Max Muscle Sports Nutrition are teaming for the “Spring Into Shape Challenge,” a follow-up 12-week program to build on the department’s already strong results.

Thursday, May 12, 2011

Never Give Up: How One Max Muscle Mom Fought To Heal Her Son’s Autism

Watching a child blossom into a happy, healthy individual is every parent’s dream. There is nothing more joyful or rewarding. For Kristin Wood, that dream morphed into a nightmare when her son – who seemed completely healthy and normal at birth – started drifting into another world as a result of autism.

The 44-year-old mother-of-two knew something was wrong with Logan when he was an infant. She noticed he was developmentally delayed compared to other babies his age. But it wasn’t until kindergarten that his odd behavior played out in everyday social situations.

“There was a fog around his intelligence and he had a hard time connecting with other kids,” says Wood, who owns Max Muscle Sports Nutrition stores in Manassas and Fairfax, Virginia. “He couldn’t carry on a conversation, he didn’t understand humor and he couldn’t perform well in school. When I would look him in the eyes, he would just give me this glassy-eyed stare. It’s like he wasn’t really ‘there.’”

Thus began a heart-wrenching six-year quest to find out what was wrong with Logan. Wood sought help from countless doctors, therapists, academic counselors, psychologists, social workers and physical and occupational therapists, but with very little results. Some experts even told Wood that her son “just wasn’t that smart” and that his troubling behavior was all in her head.

Logan was put on brutal medications that often made him sick. Eight months of intensive antibiotic treatment left him extremely fatigued and nauseous. He was almost failing in school. The family had accumulated some $30,000 in medical bills. And then everything hit rock bottom one day.

Logan would often fly into fits of rage spurred on by seemingly insignificant things like a slight change in routine or an adjustment to the day’s schedule. “I told him we weren’t going to the post office because I found a stamp, for example, and he just completely lost control,” Wood remembers. “He was rabid. He would spit, throw things, break glass, punch holes in walls and use vile language. It was like he was possessed.”

Wood and her husband had to ask themselves, “Can we allow our son to live here?” When someone is that out of control, anything could be a weapon, she thought. “It’s so devastating for a parent when a child has these kinds of issues,” Wood says.

Then fate intervened. A social development therapist suggested 12-year-old Logan had Asperger’s Syndrome, a form of high-functioning autism which experts believe affects 3 out of every 10,000 children in the United States. At first, Wood was skeptical. Then she came across a series of books written by actress Jenny McCarthy, including “Louder Than Words: A Mother’s Journey in Healing Autism.” In it, McCarthy chronicles her own odyssey with finding a cure for her son’s debilitating autism. She identifies alternative treatments – like a gluten-free, casein-free diet and nutritional supplements – as key factors in his recovery.

“I’m not a doctor and I know it’s controversial, but I was willing to try anything,” says Wood, who also has a 14-year-old son. There was also the discovery of Dr. Warren M. Levin, a physician legendary for helping to treat autism – and he lived only a half mile away from Wood’s home in Vienna, Virginia. “After years and years of searching for answers, he was here all this time,” she says.

Dr. Levin diagnosed Logan with Lyme Disease (a bacterial illness which left untreated can lead to serious injury to the joints, heart and central nervous system) and Candida (an overgrowth of Candida bacteria in the digestive system can lead to symptoms including severe allergies, chemical sensitivities and Attention Deficit Hyperactivity Disorder—or ADHD, according to experts). He also identified a myriad of allergies to foods and pinpointed what vitamin deficiencies Logan had in his body. Once they figured out exactly what Logan needed, Wood immediately turned to Max Muscle’s nutri-tional supplements. “I know the quality of the products since I own Max Muscle stores,” she says. “So I tried those first.”

In addition to adopting a gluten-free and casein-free diet – which meant eliminating everyday foods like pastas, breads and dairy products – Logan’s new regimen included taking 48 pills per day, including Max Nutraceutical supplements CoQ10, Vitamin C, Vitamin D, Vitamin E, Max One Daily Multivitamin, Enzymes, Immune Probiotic Quattro, Magnesium, Calcium and Zinc.

They began to see changes. Though small at first, they were immediate. Logan started to sleep better. His animal-like craving for carbs stopped. He didn’t wet the bed anymore. Then, in just six months, those little changes became dramatic transformations. Logan’s social skills took a 180-degree turn. He was able to carry on a conversation and understand humor. The once shy, isolated and angry young boy started interacting with his peers, even telling jokes and being the “funny guy” in class. He went from being a C and D student to garnering straight A’s at his middle school. And the violent rages disappeared. It was nothing short of a miracle.

“It’s like he’s seeing the sun for the first time,” Wood says. “His eyes spark with life and his grin is infectious. I feel like he’s able to live his life the way he was meant to.”

But the transformation hasn’t come without a price, especially for a 12-year-old kid. Logan’s favorite foods, like pizza and pasta, are off limits. His new dairy-free diet also means no ice cream, yogurt or milk. “I can’t eat most things kids my age are eating,” Logan says. “Even though I want it, I know I’ll get real sick, so I’ll eat something else like meat or a taco.”

Before his road to recovery, Logan was overweight, had little muscle tone and very little endurance. For a boy teetering on the edge of adolescence, this led to self-consciousness and low self-esteem. But since June, he’s been visiting the gym three times a week and works out with a personal trainer. Regular exercise coupled with a strict diet has enabled Logan to shed almost 30 pounds. He’s stronger, looks leaner and feels healthier for the first time in his life. “It’s a lot better when I look in the mirror,” he says. “I like what I see.”

Wood credits Logan’s transformation to his determination and dogged perseverance. At age 12, he’s an extremely informed consumer of health and fitness, she says. He knows how to care for his body, he knows how to read labels on foods, and he’s the one who’s incorporated all the changes in his life.

“He did this,” Wood says. “He’s totally accepted it. He didn’t complain when he gave up his favorite foods or when the family had something he couldn’t eat. He went from being afraid in the gym to being totally confident and doing a workout program appropriate for his age. I can’t tell you how proud I am of all the hard work he’s put into it.”

Wood says she’s a believer in circumstances and people intertwining for a reason. She looks back on the past six years and her purpose during those dark times. “One of my greatest purposes and mission in life was to help Logan,” she says. It was also a time to rebuild her own life. She spent 18 years working as an officer in the CIA. Wood enjoyed an amazing career, one with endless opportunities that included traveling all over the world. But it was also an all-engrossing job, which left little time for her family and took a toll on her health. She recalls a 6-week span in which she was diagnosed with high cholesterol, thyroid disease and melanoma. And her mother passed away after struggling with poor health for more than a decade. “At some point, I realized I didn’t want to live the life I was living,” she says. “I needed to be there for my family. Especially Logan.”

So Wood hired a personal trainer, who eventually became her business partner and is co-owner of their Max Muscle franchises. They opened their first store in Manassas in September of 2007. A second store opened in Fairfax this past November. “It’s a feel-good business and I can be at home with my kids at the end of the day,” she says.

Owning a Max Muscle store also means getting involved in her community. Every person who walks through her doors has a story. Every person is a piece of a puzzle, she says. We are all connected to one another.

“What I really want to do is help my customers achieve their health and fitness goals,” Wood says. “From the teenage athlete who wants to gain lean muscle mass to the 80-something grandmother who wants something for a healthy heart. It’s very rewarding and challenging work. I love it.”

Tuesday, May 3, 2011

New NCAA supplement rule provides ‘evangelism’ opportunity for Max Muscle Sports Nutrition (MMSN) franchisees

A new NCAA rule designed to protect athletes from unintentionally using banned substances has created an opportunity for Max Muscle Sports Nutrition Certified Nutrition Coaches to serve as expert consultants and teachers in their local athletic communities.

The new rule, which takes effect Aug. 1, 2011, requires Division 1 schools to educate coaches and support staff about dietary supplement ingredients in order to ensure their players aren’t taking banned substances and threatening their eligibility. As experts in this field, MMSN franchisees stand ready to not only educate players, but their coaches as well by understanding each player’s fitness goals.

“We told our franchisee community that we’ve got to jump on this one right away” said Bill Warner, vice president of franchise development for MMSN. “The purpose isn’t to sell those audiences supplements, rather by sharing your knowledge of supplements with those who use them, you become the de facto expert in the community. Ultimately, of course, that raises awareness of Max Muscle Sports Nutrition.”

Christopher Holman, MMSN Regional Director in Minnesota, called the new NCAA regulation a “great opportunity to reach out to your local NCAA institutions to offer services and provide guidance and education.”

In a letter to several MMSN franchisees, Holman pointed out that the actual amendment to the NCAA constitution says that the effort to educate Division 1 teams and their coaching staffs should not impact those schools’ budgets. Yet as MMSN franchisee Scott Herkes points out in another letter to fellow franchisees, “For someone not involved in this business on a daily basis, it would be difficult if not impossible to stay current. Sports Nutrition supplements are continually evolving and changing.”

Indeed, the task will be daunting, Holman added.

“Those schools will have to fulfill that responsibility somehow,” he said, adding “for MMSN Certified Nutrition Coaches, that somehow could be you!”

Thursday, April 14, 2011

Franchisee Profile: Colin Armbruster, Regional Developer for Colorado and Utah

Colin Armbruster has set ambitious goals for growing Max Muscle Sports Nutrition as a Regional Developer for Colorado and Utah and is well on his way to reaching them. He oversees ten locations currently open with seven more in development in Colorado, and one location with two more in development in Utah. Leading community outreach programs and spearheading mass business development efforts, this Australian native has taken MMSN by storm with his energy, creativity and passion. Colin is in continual contact with his franchisees (in Utah and Colorado) and is always working on cross promotions and community outreach initiatives. Colin considers a great career milestone that in Colorado alone, the franchisees under his guidance have serviced over 20,000 MMSN customers!

Where are you from originally?
I am from Australia originally. I was part owner in another business, Enterprise Asset Solutions, and then in 1999 decided I wanted to have a crack at the U.S. Market. When I got to the states, my office was in Saint Lois, MO. I then moved from St. Lois to Denver, CO and was doing International Business Development. When I met my wife, I knew I was tired of moving around and wanted to stay in one location and develop a business that had significant growth potential. I knew my international business development skill set could come in handy and was ready to take the step up from being a minority shareholder to owning a business.

Before franchising, what were you involved with?
Prior to franchising, my business acumen was international business and enterprise asset management, consulting, as well as software solutions.

How did you learn about the brand?
I became interested in franchising opportunities so much so that I attended three different franchise concepts' discovery days. I felt by far the most at home with Max Muscle Sports Nutrition. I really followed Max Muscle’s evaluation process. Additionally, I spoke with the franchise development people and got to know them on a personal level. As far as the corporate staff, I met with MMSN executives in California, and took great heed to do my due diligence. I knew this was a highly lucrative business.

What are some of your triumphs as a Regional Director for this brand?
I headed a Regional Director Leadership program for MMSN. I wanted to share not only “what to do” but also how to do it. My previous background working with documentation and systems really helped me know how to fine tune complex corporate initiatives in both a measurable way and one that is digestible to franchisees. I also talk about local community outreach programs to my franchisees so they know that as store owners, there is so much they can be doing to reach out to the community, which in turn helps to grow their business and the brand.

How do you see the brand connecting with your local community?
I do a regional newsletter that goes to 20,000 customers in Colorado. I keep it simple by focusing on community news. Relevant topics like high school student nutrition, weight loss stories and local trends from the perspective of MMSN. Writing about these and other respective topics creates brand recognition and credibility. Connecting with our consumers on a personal level is one of the most fulfilling aspects of my work. By getting involved in 5k’s, marathons, fitness shows, and more, we are able to champion healthy lifestyles, establish relationships with our loyal clients, and build our brand.

Our commitment to our communities extends even further. As an example, we work with the U.S. Marines in Colorado to get them in better shape for recruiting. We also just participated in a charity event with Goodwill and worked with Ryan Cornell’s Golf Tournament to raise money for the heart wing in the Children’s Hospital in Denver.

Monday, April 11, 2011

MMSN featured in OCMetro

MMSN was recently featured in OCMetro. The article discusses Max Muscle Sports Nutrition’s plans to expand 30 percent over the next year by adding 30 to 35 new locations nationwide. The article also cites California, Massachusetts and Texas as the next areas for development. Bill Warner, VP of Franchise Development, discusses the nation’s increasing interest in health and how this has lead to anticipation for more franchise sales. Bill also discusses Max Muscle Sports Nutrition’s approach to customers by understanding their fitness and nutrition needs and individualizing a plan to help them achieve their goals. Click here to view the full article.

Max Muscle strengthens nationwide reach: The Orange-based sports nutrition retailer plans to expand its franchises by 30 percent this year.
BY SARA FERRER

Orange-based Max Muscle Sports Nutrition seeks to expand its franchises by 30 percent in 2011, adding 30 to 35 new locations this year. The retailer and service provider is targeting new locations in California, Massachusetts and Texas; so far this year, stores in Atlanta and Washington have been added.

The expansion effort come partly as a result of an anticipated uptick in franchise sales as the nation's economy recovers and Americans become increasingly health-conscious, said Bill Warner, Max Muscle's vice president of franchise development.

(Read More)

Franchisee Profile: Mike Pringle Franchisee of Atlanta, GA

Los Angeles native and former NFL and Canadian Football League (CFL) star Mike Pringle is now with Max Muscle Sports Nutrition, and he is gearing up to open his Atlanta, GA location in May, 2011. Pringle is an award-winning athlete whose career highlights include: Being inducted into the Canadian Football League Hall of Fame, scoring the most rushing touchdowns in 2004, and being listed as one of the greatest running backs in CFL history. Pringle had impressive stints with the Montreal Alouettes, the Denver Broncos, and the Atlanta Falcons.

Before franchising, what were you involved with?
Before I was with Max Muscle Sports Nutrition, I was a college, NFL, and CFL football player. I had achieved great success because I built my life around hard work and dedication. I was interested in joining a franchise system that held my same values and centered upon my love of sports, nutrition, and overall health.

How did you learn about the brand?
To research the brand I spoke with a lot of people. I really wanted to know what Max Muscle Sports Nutrition was all about. I found the executives as well as the franchisees to be engaging and energetic. Existing franchisees spoke freely to me about their personal experiences and I felt really welcomed from the get go. After learning about the business model and brand, it solidified that this was where I wanted to be.

Why was this brand the right fit for you?
I knew I needed to do something that really fit my personality. After my football career ended and I began looking into different avenues and even dabbling in franchising, I felt I was missing my passion. I love being around athletes and working out. In fact, to me, working out was often more fun than the game. The culture at Max Muscle Sports Nutrition engages people like me every day.

How do you see the brand connecting with your local community?
There are a few things I do locally, but among my favorites is coaching youth leagues. I see a lot of parents pushing their kids to be the best, but parents often don’t know that kids need to be conditioned. It is imperative that these kids are on the right meal plans, and it has been fulfilling to work with coaches to help guide these youths to optimum health for a potential sports career later in life. I have also worked with other former NFL players to coach NFL hopefuls, track athletes, and even Olympic hopefuls to realize that they can achieve their goals, both in fitness and in life.

What are your future goals?
There are a lot of good areas to target with this opportunity. I am not only striving to reach out to elite athletes, but soccer moms and weekend warriors—anyone who is looking to have more energy. Everyone, regardless of age or ability can benefit from better health and nutrition, and this includes MMSN products and nutrition plans. I hope to continue my work with local students and charities and getting the word out that better health is doable. I am committed to growing this brand and look forward to owning five locations in the future.
 
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