MMSN featured in OCMetro

MMSN was recently featured in OCMetro. The article discusses Max Muscle Sports Nutrition’s plans to expand 30 percent over the next year by adding 30 to 35 new locations nationwide. The article also cites California, Massachusetts and Texas as the next areas for development. Bill Warner, VP of Franchise Development, discusses the nation’s increasing interest in health and how this has lead to anticipation for more franchise sales. Bill also discusses Max Muscle Sports Nutrition’s approach to customers by understanding their fitness and nutrition needs and individualizing a plan to help them achieve their goals. Click here to view the full article.

Max Muscle strengthens nationwide reach: The Orange-based sports nutrition retailer plans to expand its franchises by 30 percent this year.
BY SARA FERRER

Orange-based Max Muscle Sports Nutrition seeks to expand its franchises by 30 percent in 2011, adding 30 to 35 new locations this year. The retailer and service provider is targeting new locations in California, Massachusetts and Texas; so far this year, stores in Atlanta and Washington have been added.

The expansion effort come partly as a result of an anticipated uptick in franchise sales as the nation's economy recovers and Americans become increasingly health-conscious, said Bill Warner, Max Muscle's vice president of franchise development.

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