MMSN featured in The Business Times

Max Muscle Sports Nutrition was recently featured in an article in The Business Times called “Nutritional supplement business flexes its muscles.” In the article, Max Muscle Sports Nutrition owners Mary Leeds and Donnie Tanner discussed their new opening in Grand Junction and all of Max Muscle Sports Nutrition’s superior products. Mary and Donnie also talked about the personalized approach that Max Muscle Sports Nutrition takes to educating clients on the products based on their needs. The end of the article highlights the expansion of Max Muscle Sports Nutrition throughout Mary and Donnie’s area and their hopes to open another location within a year. Click here to view the full article!

Nutritional supplement business flexes its muscles
by Phil Castle

Mary Leeds and Donnie Tanner consider themselves a fairly good representation of the demographic they expect their new Grand Junction business to serve.

Leeds competes in fitness events, while Tanner maintains a hectic schedule as a crop duster, farmer and volunteer fireman. That’s not to mention their responsibilities as parents. The two say the nutritional supplements they sell at Max Muscle Sports Nutrition help them with all of their endeavors and also can help a range of customers — from elite athletes to recreational enthusiasts to people who want to enjoy better health. “It’s for all lifestyles, not just gym rats,” Tanner said.


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Franchisee Profile: Mary Leeds, Franchisee of Grand Junction, Colorado

Q: What were you involved with before Max Muscle Sports Nutrition?
A: I have worked in advertising for publications and also have about 23 years of retail experience. My partner, Donnie Tanner, has had a background in several different areas including agricultural pilot for 20 years, a rancher, human resources with an international construction company and even as a firefighter. We both attended Mason State College where I studied business.

Q: How did you learn about the brand?
A: Donnie and I learned about the brand through our friends who were already into Max Muscle products. I had done fitness competitions and personal training and Donnie’s work in firefighting had required him to use supplements for extreme conditioning. We helped our friends get the Max Muscle Sports Nutrition store in Loveland up and running which really got us interested. We thought it was as great company and wanted to be involved.


Q: What specific steps did you take in validating the brand prior to joining the system?
A: Our friends already owned a Max Muscle Sports Nutrition and we saw their success first hand. We truly believed in the quality of the products. We already used Max Muscle in our daily lives and had already seen the potential of the business.

Q: Why was this brand the right fit for you?
A: We saw Max Muscle Sports Nutrition as a great business opportunity in terms of longevity and profitability. Both Donnie and I lead active lifestyles and we already knew the incredible results that the products delivered. With our advertising and retail experience coupled with product knowledge and passion for fitness, we knew Max Muscle was the right choice.

Q: How do you see the brand connecting with your local community?
A: The Western Slope of Colorado is an agriculturally based community. A lot of people are farmers and ranchers who can benefit from the supplements to improve the quality of their performance of their everyday lives. These people need core strength to do their jobs and we hope to provide quality products that appeal to the many different lifestyles of our community.

Q: What have been some career milestones for you/your business?
A: We hope to expand to 5 locations in the next 2 years.

MMSN featured with the Central Valley Business Times

Max Muscle Sports Nutrition was recently featured in a segment called “This franchise has real muscle behind it” with the Central Valley Business Times. The segment features Mark Sarale, Max Muscle Sports Nutrition regional director and franchisee discussing his location in Stockton and the products and personalized services that Max Muscle offers. Mark talks about the product quality that sets Max Muscle Sports Nutrition apart from their competition and the outstand customer service that is provided. He also speaks on the certified nutrition coach’s that Max Muscle Sports Nutrition offers and gives a detailed insight into what it takes to become a franchisee. Click here or look below to view the segment!

MMSN Featured in The Roanoke Times

Max Muscle Sports Nutrition was recently featured in an article in The Roanoke Times called “Father and son, to the max.” The article was built off of interviews with Mike and Josh Dove, owners of the Max Muscle Sports Nutrition in Christiansburg, Virginia. The article highlights the process that the father and son duo went through to decided that Max Muscle was the right opportunity for them. It also discusses how Max Muscle was able to give Josh the ability to own a business right out of college in a field that he is passionate about. The article is a great way to showcase the perfect chance that Max Muscle Sports Nutrition can provide to families looking to go into business together! Click here to view the full article.

Father and Son, to the Max

By: Lerone Graham

A business idea was birthed Christmas Eve 2006, when Mike Dove, a former marathon runner, and his son, Josh Dove, a Gold's Gym employee, were working out at a gym in Atlanta.

They flipped through a Max Muscle magazine and later began using the products. As time went on, "one thing kind of led to another," said Mike Dove.

This common interest in fitness and nutrition became Max Muscle Christiansburg, a sports and nutrition supplement store on Pepper's Ferry Road just past the New River Valley Mall. Josh Dove said his father introduced the idea of purchasing and running a Max Muscle franchise.

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MMSN featured in Reporter-Herald

Max Muscle Sports Nutrition was recently featured in an article called “Local company to host ‘fun-raiser’” in the Reporter-Herald. The article was built off of our pitching efforts about a wonderful event orchestrated by Ron Worley, Fort Collins and Loveland, Colorado franchisee. His fundraiser, held at the Max Muscle Sports Nutrition of Fort Collins, will be this Saturday, June 18 in an effort to raise money for cerebral palsy. Ron will be hosting the event to raise funds to help 7-year-old Jackson Maybon, currently living with cerebral palsy, fly to Germany for stem cell research. Click here to view the full article!

Local company to host 'fun-raiser'
By Grant Henderson


Max Muscle Sports Nutrition in Fort Collins will be host to a “Fun-raiser” Saturday to raise money for Jackson Maybon, a 7-year-old boy with cerebral palsy.

The money will help pay for Jackson to receive treatment in Germany.

The fundraiser will run 10 a.m.-5 p.m. at Max Muscle Sports.

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MMSN featured on FranchiseHelp.com

Max Muscle Sports Nutrition was recently featured in an article on FranchiseHelp.com called “How Franchising Saved A Retired Military Veteran.” The article discusses how Bill Porter decided to become a Max Muscle Sports Nutrition franchisee after retiring from the military as a way to continue utilizing his skills that he had acquired while in the service. Bill discussed why he chose Max Muscle Sports Nutrition, how his military background has given him a business advantage, why franchising is a great option for veterans and how he overcame financing obstacles. Click here to view the full article!


How Franchising Saved A Retired Military Veteran
Submitted by Christy


Max Muscle franchisee Bill Porter was a retired military veteran who wasn’t particularly interested in becoming a business owner. However, after observing many of his retired military friends fall under the grip of depression and, sadly, survive only 3 to 4 years after retiring from the military, Porter decided his path would be different. Although Porter had no previous franchise experience, his background as a master fitness instructor and a recently discovered enthusiasm for nutrition drew Porter to open up a Max Muscle franchise.

In this interview, FranchiseHelp.com contributor Christy Harvey dives in to find out how this retired military veteran capitalized on his philosophy of “not getting old” to open a successful Max Muscle franchise business.

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MMSN featured in Sacramento Business Journal

Max Muscle Sports Nutrition was recently featured in the Sacramento Business Journal for its plans to add five more stores to the Sacramento, Calif., area in the next year. With six locations in the four-county area, the addition of five more will nearly double the national sports nutrition retailer’s presence. The article also highlighted that the sports nutrition industry as a whole is on the upswing, growing 9 percent in 2010 and generating $22.7 billion in sales. That boost, despite a tough economy, is one of the factors positioning Max Muscle Sports Nutrition for its growth in the Sacramento area. Click here to view the full article!


Max Muscle plans to beef up presence with five more stores
By Kathy Robertson


Max Muscle took a hit from the down economy but is poised to expand in the Sacramento region.

The sports nutrition franchiser has six stores in the four-county area and hopes to open five more in the next year.

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