Collin Koch has always had a passion for helping people. As a franchisee of Max Muscle Sports Nutrition, he now has the opportunity to do so. With a background in information technology (IT), Collin is looking to help the community of Knoxville tap into proper nutrition.
A: I’ve been in the IT industry for most of my life. Most recently I was working as an IT systems analyst for a division of a large oil refinery.
Q: How did you learn about the brand?
A: I’m originally from western Iowa but actually learned about Max Muscle when I moved to Lincoln, Nebraska to be closer to my family. Shortly after I decided to make the move to Knoxville and fell in love with the city. Once I found out my company was moving their headquarters from Knoxville to Chicago, I felt like it would be a great time to start my own business. I knew Knoxville could really benefit from a Max Muscle Sports Nutrition. I have always been interested in athletics and fitness, so opening a Max Muscle just made sense.
Q: Why was this brand the right fit for you?
A: After my father passed away, I lost sight of how important fitness was to me because I was grieving. The stress took a toll on my body. I heard an ad for Max Muscle on the radio and I knew I needed to change my life, or I was going to pass away at a young age like my father. I went to the closest Max Muscle, and they educated me on what my body needs nutritionally. I dropped 55 pounds in 3 months.
Q: When choosing a franchise, what were the criteria you used to make your decision?
A: I didn’t really look into anything else. I have seen the concept work with people to which I am close – I have seen my friends within the Max Muscle system succeed. Max Muscle really helps people change their lives. I didn’t get involved with this business solely for the financial benefit. I wanted to open a Max Muscle Sports Nutrition because I want to help people. It’s what’s in my heart.
Q: What was appealing to you about joining franchise system?
A: Max Muscle Sports Nutrition is appealing because of the amount of support that you get. The corporate team allows you to lean on them because they have already made many mistakes and learned best practices. The company wants you to succeed, and they will only succeed if they have the right franchisees in place.
Q: What skills from your previous experience do you feel will help you with your business?
A: Max Muscle is going to give me the skills and knowledge that I need to run a business, but my passion to help people comes from my previous life experiences. When you have the desire to help people change their lives, it makes a big impact on anything you set out to accomplish. Anyone can sell a product, but not everyone can be taught how to care for others.
ABOUT MAX MUSCLE
Established in 1991 by former NFL linebacker Joe Wells, Max Muscle Sports Nutrition (MMSN) is America's premier sports nutrition retail outlet and franchise system, selling a combination of scientifically proven nutritional supplements at more than 150 outlets in 32 states. Rated by Entrepreneur Magazine as a Top Retail Franchise 2010, a Top 500 Franchise 2010 and by Military Times Magazine as a 2010 Best for Vets business, MMSN provides a one-of-a-kind in-store experience through its unique design and one-on-one customer counseling from extensively trained Certified Fitness Nutrition Coaches™. MMSN's aggressive expansion plans include its unique
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