Max Muscle Sport Nutrition featured in Rockford Register Star

Max Muscle Sports Nutrition was featured in the Rockford Register Star in an article entitled, "Max Muscle nutrition store opening in Loves Park". Reporter Melissa Westphal spoke with Matt Rennerfeldt, the newest Max Muscle Sports Nutrition franchisee, about his new Max Muscle Sports Nutrition location in Loves Park, IL, which is opening mid-October.  Rennerfeldt fell in love with the brand as a customer and after moving and having no access to Max Muscle Sports Nutrition in his new hometown, he decided to become a franchisee and open it himself. Click here to read the full article.

Max Muscle nutrition store opening in Loves Park
By: Melissa Westphal

A full-service nutrition, coaching and dietary supplement store is opening soon in Loves Park.

Max Muscle Sports Nutrition will be located at 6738 Broadcast Parkway, near North Perryville Road and other businesses like New Vybe Fitness Studio and Maciano’s Pizza.

The company was founded in 1991 by former NFL linebacker Joe Wells. Matt Rennerfeldt, a Rockford College graduate, is the franchise owner.

Rennerfeldt is originally from Nebraska, which is where he first visited a Max Muscle store. He said he’d been “jaded” by other supplement stores but found that Max Muscle had better offerings for customers.

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