Max Muscle Sports Nutrition featured in Smart Business Orange County

Max Muscle Sports Nutrition was featured in the July edition of Smart Business Orange County where President Patrick Sanders was interviewed for an article titled, “Patrick Sanders on Getting the Most from Your Franchisees.” Some of the challenges that Patrick faces are the ongoing relationships between the franchisor and franchisee, finding ways to get everyone moving in the same direction and on the same page as the brand continues to grow. Under the leadership of Patrick, Max Muscle has implemented weekly calls with all franchisees in the United States discussing challenges on a local and a national scale as well as ways to make franchisees more profitable in their local stores. Frequent communication and clear dialogue helps the system move forward together and helps to answer any concerns with a strategic plan to ensure all components are working and moving forward together. Click here to view the full article!

Patrick Sanders on getting the most from your franchisees
BY Erik Cassano

Patrick Sanders has more than 100 business partners. And that’s not including the people in the front office of Max Muscle.

Sanders is the president of Peak Franchising Inc., the franchising business for fitness and nutrition company Max Muscle. He is in charge of finding and coaching new owners for Max Muscle stores, which generated nearly $50 million in revenue last year. The company has grown to more than 140 franchised locations, meaning there are more than 140 people who need to get on the same page with regard to Max Muscle’s mission and vision.

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