Game On: Athletes Tackle the Sport of BusinessBy Stephanie Taylor Christensen
Billy Van Heusen, former kicker and wide receiver for the Denver Broncos, has already succeeded in the health and fitness arena. Therefore, when he sought a business opportunity that he and his son could open together, the Max Muscle Sports Nutrition franchise in Denver seemed like a perfect fit.
Van Heusen said he felt comfortable going into a sports nutrition business because living a healthy lifestyle is something that he is committed to each day. Besides focusing his business efforts in an arena he knows plenty about it, he has found quite a bit of crossover between sports and business.
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